OUAI

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Treatment Mask for Fine and Medium Hair

OUAI

$38

North Bondi Conditioning, Detangling, and Frizz Fighting Leave-in Conditioner

OUAI

$32

Bond Repair Balm Hair Mask for Damaged Hair

OUAI

$50

Anti-Frizz Curl Styling Cream with North Bondi Fragrance

OUAI

$32

10 codes available to try

Jen Atkin's Five-Minute Ouai Hair Mask, and the Masks That Sit Next to It

Hairstylist Jen Atkin built the Ouai hair mask around a five-minute shower step, and it has grown into a small family of treatments. Here is that family, plus the dry-hair, gloss and repair masks I would keep beside it.

Editorial

OUAI Hair Care and Fragrance

OUAI was founded in 2016 by celebrity hairstylist Jen Atkin, and the name is pronounced 'way' and means 'yes' in French. Atkin conceived it in 2014 as the first socially connected haircare brand, built around Instagram, and it has since grown from hair into body care and fragrance. This edit gathers Detox shampoo, Leave In Conditioners in the Melrose Place scent, Ibiza hair and body mists, body cleansers and Wave Spray.

Editorial

Way, Not Wow: A Wash Day Through the OUAI Shelf

OUAI is a hairstylist's brand that quietly grew a body-care and fragrance shelf, and this edit walks through all of it. Start with the wash-day and leave-in basics, move on to the St. Barts and Melrose Place body products, then finish with the three eau de parfums.

Editorial

OUAI Perfume Is Jen Atkin's Street Map, Bottled

OUAI perfume began in 2018 as four eaux de parfum named after Jen Atkin's favorite streets, and it has grown into mists and body care in the same scents. Here are the bottles, the hair and body versions, and a few other brands' mists for the days you want something lighter.

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