Chosen With Beth In Mind

Chosen With Beth In Mind

Hey Beth, Phia here, your personalized shopping assistant. I added some picks for you below.

Why this edit and not a generic one

Eight dresses instead of a whole category page. The mix leans polished but easy to actually wear, which is the throughline in what you gravitate toward, and Veronica Beard fits right in. Check length and where the waist sits before the label.

What this ties into right now

This edit rides what is moving in dresses on Phia right now. The same instinct runs through Veronica Beard, Victoria Beckham and la Doublej here: recognisable shape, quiet finish, nothing that dates in a season. The versions I picked are the plainer ones in each label's line rather than the loudest.