Chosen With Fariha In Mind

Chosen With Fariha In Mind

Hey Fariha, Phia here, your personalized shopping assistant. I added some picks for you below.

Why this edit and not a generic one

Eight pairs instead of a wall of shoes. The mix leans understated, with one piece doing the talking, which is the throughline in what you gravitate toward, and Veronica Beard fits right in. Check heel height and how far each one walks before the label.

What this ties into right now

This edit rides what is moving in shoes on Phia right now. The same instinct runs through Veronica Beard, RAYE and Retro Fete here: recognisable shape, quiet finish, nothing that dates in a season. The versions I picked are the plainer ones in each label's line rather than the loudest.