Chosen With Ivanna In Mind

Chosen With Ivanna In Mind

Hey Ivanna, Phia here, your personalized shopping assistant. I added some picks for you below.

Why this edit and not a generic one

Eight dresses instead of a whole category page. The mix leans simple silhouettes in good materials, which is the throughline in what you gravitate toward, and Reformation fits right in. Check length and where the waist sits before the label.

What this ties into right now

Reformation Linen Dress is among the most searched queries on Phia right now, and that is the current this edit is riding. The same instinct runs through Reformation, Lovers and Friends and Theory here: recognisable shape, quiet finish, nothing that dates in a season. The versions I picked are the plainer ones in each label's line rather than the loudest.