Chosen With Maja In Mind

Chosen With Maja In Mind

Hey Maja, Phia here, your personalized shopping assistant. I added some picks for you below.

Why this edit and not a generic one

Eight pairs instead of a wall of shoes. The mix leans clean lines over decoration, which is the throughline in what you gravitate toward, and Veronica Beard fits right in. Check heel height and how far each one walks before the label.

What this ties into right now

This edit rides what is moving in shoes on Phia right now. The same instinct runs through Veronica Beard, Nike and Khaite here: recognisable shape, quiet finish, nothing that dates in a season. The versions I picked are the plainer ones in each label's line rather than the loudest.