After years of makeup pretending to be skincare, the pendulum has swung back toward colour and visible effort. The clean girl look flattened everything into the same face, and the reaction to that has been genuine playfulness. Pigment is no longer something to apologise for.
Makeup Is Allowed To Be Fun Again
Skincare
Skincare turned into an ideology with factions, and everyone is arguing from the same shelf. What they share is the assumption that skin is a project.
Color Control Cushion Compact Broad Spectrum SPF 50+
AMOREPACIFIC
$75
Brightening CC Serum
BY TERRY
$79
Terrybly Densiliss® Primer Anti-Wrinkle Serum Base
BY TERRY
$118
Plumping Lip Serum
Decorté
$38
DermInfusions™ Plump + Repair Lip Treatment
Dr. Dennis Gross Skincare
$45
Bio Peptide Lip Treatment 0.34 oz.
IRENE FORTE
$45
NightMode™ Lip Treatment
Jack Black
$12
Buttermask Lip Smoothing Treatment
Kiehl's Since 1851
$24
Makeup
After years of makeup pretending to be skincare, colour and visible effort are back. Pigment is no longer something to apologise for.
Cream Bronzer
Anastasia Beverly Hills
$35
Stick Highlighter
Anastasia Beverly Hills
$34
Stick Blush
Anastasia Beverly Hills
$32
Kiss Theory Lip Balm
Anastasia Beverly Hills
$18
Lip Liner
Anastasia Beverly Hills
$22
Luminous Silk Face and Under-Eye Concealer
Armani Beauty
$42
Fluid Sheer Glow Enhancer Highlighter Makeup
Armani Beauty
$43
Lip Power Matte Long Lasting Lipstick
Armani Beauty
$48
Prisma Flash Lip Balm
Armani Beauty
$38
Eye Tint Long-Lasting Liquid Eyeshadow
Armani Beauty
$39
Eyes To Kill Volumizing & Lengthening Mascara
Armani Beauty
$35
The Lip Balm
Augustinus Bader
$47
Terrybly Densiliss® Wrinkle Control Serum Foundation
BY TERRY
$116
Hydration Repair Honey Lip Balm 0.14 oz.
Blossom Essentials
$13
Waterproof Skin Foundation Stick
Bobbi Brown
$57
Intensive Serum Foundation SPF 40
Bobbi Brown
$84
Skin Weightless Powder Foundation
Bobbi Brown
$57
Intensive Serum Foundation SPF 40
Bobbi Brown
$84
Luxe Hydrating Lipstick
Bobbi Brown
$45
Refillable 2-Piece Lipstick Set
Bond No. 9 New York
$130
ROUGE COCO Longwear Satin Lipstick Hydrating & Smoothing Lip Care
CHANEL
$53
Future Skin Cushion Foundation
Chantecaille
$146
Faux Cils Longest Lash Mascara
Chantecaille
$78
Beautiful Skin Bronzer
Charlotte Tilbury
$59
More makeup
The second makeup grid is where the colour gets braver. The clean girl look flattened everything and this is the correction.
Unisex Healthy Glow All-Year Summer Tint Hydrating Moisturizer
Charlotte Tilbury
$48
Light Wonder Youth-Boosting Perfect Skin Foundation
Charlotte Tilbury
$50
Hollywood Glow Glide Face Architect Highlighter
Charlotte Tilbury
$50
Rouge Stiletto Lumi Matte Lipstick
Christian Louboutin
$65
Rouge Louboutin Velvet Matte Lipstick
Christian Louboutin
$105
Rouge Louboutin Silky Satin Lipstick
Christian Louboutin
$105
Instant Smooth Perfecting Touch Makeup Primer
Clarins
$42
Hydrating Peptide & Plumping Lip Oil Balm
Clarins
$32
Lip Perfector Peptide Plumping & Hydrating Lip Gloss
Clarins
$30
Joli Rouge Satin Lipstick
Clarins
$40
Lip Crushin' Duo Lip Oil & Lip Stain Gift Set ($64 value)
Clarins
$45
Beyond Perfecting Foundation + Concealer
Clinique
$41
Even Better Clinical™ Serum Foundation Broad Spectrum SPF 25 1 oz.
Clinique
$49
Even Better Makeup SPF 15
Clinique
$39
Concealer SPF 27
Clé de Peau Beauté
$78
Radiant Cream Foundation SPF 25 0.88 oz.
Clé de Peau Beauté
$155
Lipstick Matte
Clé de Peau Beauté
$70
Lipstick
Clé de Peau Beauté
$70
Diorshow Iconic Overcurl Mascara & Refill
DIOR
$35
Dior Addict Glass Lipstick
DIOR
$48
Dior Addict Refillable Shine Lipstick
DIOR
$48
Dip In Glow Cream Highlighter 0.6 oz.
Decorté
$38
Rouge Cream Glow Lipstick
Decorté
$40
Eye Glow Gem Skin Shadow - Silky Matte
Decorté
$30
Still more makeup
More makeup, and the finish is shifting away from matte. Light is doing the work.
Eye Glow Gem Skin Shadow - Dewy Glow
Decorté
$30
Eye Glow Gem Skin Shadow - Silky Matte
Decorté
$30
Matte Lipstick Refill
Dries Van Noten
$42
Satin Lipstick Refill
Dries Van Noten
$42
Sheer Lipstick Refill
Dries Van Noten
$42
Refillable Lipstick Case
Dries Van Noten
$43
Futurist Hydra Rescue Moisturizing Foundation SPF 45
Estée Lauder
$55
Pure Color Explicit Silk Matte Lipstick
Estée Lauder
$44
Pink Horizon Lip Collection Pink Ribbon Makeup Gift Set
Estée Lauder
$45
Pure Color Melt On Shimmerstick Lip Gloss
Estée Lauder
$40
Pure Color Hi Lustre Lipstick
Estée Lauder
$44
Pure Color Explicit Slick Shine Lipstick
Estée Lauder
$44
Waterproof Lip Liner
Givenchy
$33
Le Rouge Sheer Velvet Matte Lipstick
Givenchy
$48
Rose Perfecto Hydrating Lip Balm
Givenchy
$43
Le Rouge Velvet Matte Lipstick
Givenchy
$49
Rouge à Lèvres Transfer Proof Matte Liquid Lipstick
Gucci
$49
Palette de Beauté Quatuor
Gucci
$69
Lip Gloss Gift Set ($126 value)
Gucci
$99
Glow Oil in Water Tint Liquid Lipstick
Gucci
$42
Flora Limited Edition Rouge de Beauté Brillant Glow & Care Shine Lipstick
Gucci
$49
Poudre de Beauté Éclat Soleil Bronzing Powder
Gucci Beauty
$65
Rouge à Lèvres Mat Matte Lipstick
Gucci Beauty
$49
Rouge à Lèvres Long Lasting Satin Lipstick
Gucci Beauty
$49
Even more makeup
Makeup again, because the category is in an unusually experimental stretch.
Rouge à Lèvres Voile Sheer Lipstick
Gucci Beauty
$49
Rouge de Beauté Brilliant Shine Glow & Care Lipstick
Gucci Beauty
$49
KissKiss Bee Glow Hydrating Tinted Lip Balm
Guerlain
$43
Limited Edition L'Heure Bleue Rouge G Customizable Lipstick Case - Bleu Iconique
Guerlain
$45
Limited Edition L'Heure Bleue Rouge G Customizable Lipstick Case - Bleu Astral
Guerlain
$45
Limited Edition Rouge G Customizable Satin Lipstick Refill
Guerlain
$42
KissKiss Bee Glow Hydrating Tinted Lip Oil
Guerlain
$43
Rouge Hermès Matte Lipstick - Limited Edition Rouge Scandinave
HERMÈS
$90
Rouge Hermès Satin Finish Lipstick - Limited Edition Rose Épicé
HERMÈS
$90
Rouge Hermès Satin Finish Lipstick - Limited Edition
HERMÈS
$90
Veil Hydrating Skin Tint
Hourglass
$49
Ambient™ Lighting Bronzer
Hourglass
$58
Ambient™ Lighting Bronzer
Hourglass
$58
Caution™ Extreme Lash Mascara 0.33 oz.
Hourglass
$34
Ambient Soft Glow Foundation
Hourglass
$60
Arch™ Brow Sculpting Pencil
Hourglass
$38
Intense Therapy Lip Balm SPF 25 Shea Butter & Vitamin E
Jack Black
$10
Natural Mint & Shea Butter Intense Therapy Lip Balm SPF 25
Jack Black
$10
Jack Black Blackberry Lip Balm
Jack Black
$10
Stripped Nude Skin Tint
KEVYN AUCOIN
$42
Unforgettable Lipstick
KEVYN AUCOIN
$32
Unforgettable Lipstick
KEVYN AUCOIN
$32
Micro Sculpting Brow
KEVYN AUCOIN
$34
Curling Mascara
KEVYN AUCOIN
$32
Yet more makeup
Further in, the products get more specific. These are the ones bought for a reason rather than a routine.
True Feather Brow Marker Gel Duo
KEVYN AUCOIN
$34
Lip Balm #1
Kiehl's Since 1851
$14
The Lip Balm 0.3 oz.
La Mer
$85
Teint Idole Ultra Wear Care & Glow Serum Foundation 1 oz.
Lancôme
$53
Teint Idole Ultra Wear All Over Concealer
Lancôme
$32
Teint Idole Ultra Wear Natural Matte Foundation with Hyaluronic Acid & Vitamin E 1 oz.
Lancôme
$53
Le 8 Hypnôse Serum-Infused Volumizing Mascara
Lancôme
$32
Lip Idôle Squalane 12 Butterglow Hydrating Lip Balm
Lancôme
$32
Juicy Tubes Original Lip Gloss
Lancôme
$25
Tinted Moisturizer Light Revealer
Laura Mercier
$54
Long-Wear Tinted Moisturizer Natural Dewy SPF 30 with Hyaluronic Acid
Laura Mercier
$50
Translucent Loose Setting Powder - Light Catcher
Laura Mercier
$47
Tinted Moisturizer Cream Blush
Laura Mercier
$33
Caviar Hydra Crème Lipstick
Laura Mercier
$46
Petal Soft Lipstick Crayon
Laura Mercier
$36
Lip Balm 0.47 oz.
Le Labo
$22
Mojito Lip Balm
MALIN and GOETZ
$18
Hydrating Sheer Lip Balm SPF 30
MDSolarSciences
$26
Lip Balm – Hydrating Argan Butter + Peptide Lip Treatment 0.8 oz.
Moroccanoil
$22
Lustreglass Sheer Shine Lipstick
M·A·C
$25
M·A·Cximal Sleek Satin Lipstick
M·A·C
$25
Radiant Creamy Concealer
NARS
$36
Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30
NARS
$50
Soft Matte Complete Concealer
NARS
$36
The last of the makeup
The last of the makeup, the reliable everyday things underneath all the experimenting.
Natural Radiant Longwear Foundation
NARS
$55
Afterglow Liquid Blush
NARS
$34
Conditioning Lip Balm
Oak Essentials
$28
No Makeup Blush
Perricone MD
$39
No Makeup Lip Oil 0.18 oz.
Perricone MD
$35
No Makeup Blush Balm 0.15 oz.
Perricone MD
$39
No Makeup Mascara
Perricone MD
$35
Soft Matte Refillable Lipstick
Prada
$50
Hyper Matte Refillable Lipstick
Prada
$50
Hyper Matte Lipstick Refill
Prada
$40
Pradascope Lash Lifting & Lengthening Mascara
Prada
$35
Change Agent Long-Lasting Matte Liquid Lipstick
SIIA COSMETICS
$15.6
ControlledChaos MascaraInk
Shiseido
$29
Ambiance Eyeshadow Palette
Sigma Beauty
$67
Cool Neutrals Eyeshadow Palette
Sigma Beauty
$65
Phyto-Rouge Shine Lipstick - Exclusive
Sisley Paris
$73
(Re)setting 100% Mineral Powder SPF 35 0.15 oz.
Supergoop!
$35
Le Lipstick
Sweed
$28
Lash Lift Mascara
Sweed
$30
Traceless Soft Matte Concealer
Tom Ford
$62
Sunlit Rose Lip Balm
Tom Ford
$64
Soleil Tinted Glow Lip Gloss
Tom Ford
$40
Fabulous Lip Color Lipstick
Tom Ford
$64
Lash Curling Tubular Mascara
Trish McEvoy®
$36
Also in the edit
The rest of the edit resists a neat category, which is usually where the more interesting things hide. Worth a scroll rather than a skim.
AERIN Rose Lip Conditioner Beauty Essential
AERIN
$40
Dewy Set Setting Spray 3.4 oz.
Anastasia Beverly Hills
$26
Hyaluronic Hydra-Balm
BY TERRY
$40
Baume de Rose Lip Crayon 0.52 oz.
BY TERRY
$36
Lip-Expert Shine 0.08 oz.
BY TERRY
$35
Expert Eyes
Biologique Recherche
$150
Skin Corrector Stick
Bobbi Brown
$35
Rose Salve Tin - No. 012
C.O. Bigelow
$9
Lip Salve Gift Set ($20.50 value)
C.O. Bigelow
$24
Sakura Rose Salve Tin
C.O. Bigelow
$9
No. 012 Rose Salve Tube
C.O. Bigelow
$9
LE ROUGE DUO ULTRA TENUE Ultra Wear Lip Color
CHANEL
$53
ROUGE COCO HYDRA GLOSS Hydrating & Smoothing High Shine Lipgloss
CHANEL
$45
N°1 DE CHANEL LIP AND CHEEK BALM Enhances Colour - Nourishes - Plumps
CHANEL
$50
ROUGE COCO FLASH Hydrating Vibrant Shine Lip Colour
CHANEL
$53
Cheek Gelée
Chantecaille
$49
Lip Veil
Chantecaille
$55
Luminescent Eye Shade
Chantecaille
$58
Limited Edition Les Papillons Eye Trio, Diana
Chantecaille
$80
Glowgasm Beauty Light Wand
Charlotte Tilbury
$44
Pillow Talk Beauty Light Wand
Charlotte Tilbury
$44
Rouge Stiletto Vinyl Gloss
Christian Louboutin
$65
Glamliner Lip & Eye Contour Pencil
Christian Louboutin
$45
Lip Comfort Oil 0.24 oz.
Clarins
$30
More from the edit
More of the uncategorised, and this is where the range of the source really shows.
Chubby Stick Sculpting Contour
Clinique
$32
Cheek Pop, Summer Color Collection
Clinique
$32
Chubby Stick Moisturizing Cheek Color Balm
Clinique
$32
Lip Glorifier
Clé de Peau Beauté
$52
Intensifying Liquid Eyeliner
Clé de Peau Beauté
$57
Dior Addict Lip Glow Balm
DIOR
$42
Addict Lip Maximizer Gloss
DIOR
$42
Dior Addict Lip Glow Oil
DIOR
$42
Lip Plump
Dr. Lara Devgan
$50
Lip Plump
Dr. Lara Devgan
$50
Platinum Long Lash - 5 ml
Dr. Lara Devgan
$150
Rose Perfecto Liquid Balm
Givenchy
$43
Sérum de Beauté Fluide Soyeux Primer 1 oz.
Gucci Beauty
$60
Rose Hermès Rosy Lip Enhancer - Limited Edition Rouge Airelle
HERMÈS
$90
Rose Hermès Rosy Lip Enhancer
HERMÈS
$86
Rouge Hermès Lip Care Balm Refill
HERMÈS
$56
Vitamin E Lip Conditioner
Jo Malone London
$38
The Lip Treatment 0.11 oz.
La Mer
$85
Lip Moisturizer
MALIN and GOETZ
$18
Lip Butter
Melixir
$16
Lip Treatment
Melixir
$20
Mineralize Skinfinish Natural
M·A·C
$44
Mineralize Skinfinish Natural
M·A·C
$44
Strobe Cream
M·A·C
$40
The rest of the edit
Still more that did not fit a tidy label. The breadth is the point.
Prep + Prime Natural Radiance, Instantly Collection
M·A·C
$46
Laguna Bronzing Cream
NARS
$44
Diamond Lip Booster 0.5 oz.
Natura Bissé
$91
Illuminate Eye and Lip Treatment
Osmosis
$72
Lip Service Gloss to Balm Treatment 0.3 oz.
Patchology
$10
Instant FIRMx Lip Filler 0.3 oz.
Peter Thomas Roth
$29
Reflection Glossy Liquid Balm
Prada
$45
Rescue Lip Mask 0.42 oz.
RéVive
$75
Muse Lip Trio Set of 3
SIIA COSMETICS
$37.05
Eyeshadow Base Primer
Sigma Beauty
$30
Phyto-Hydra Teint 1.3 oz.
Sisley Paris
$150
Phyto-Blanc Le Cushion
Sisley Paris
$175
Le Phyto Rouge
Sisley Paris
$78
Phyto-Rouge Shine
Sisley Paris
$73
Phyto-Rouge Velvet
Sisley Paris
$78
Satin Eyeliner
Sweed
$26
Gloss Luxe
Tom Ford
$64
Ultra-Shine Lip Color
Tom Ford
$64
Essential Pencil
Trish McEvoy®
$32
Eye Base Essentials
Trish McEvoy®
$38
Intense Gel Eye Liner
Trish McEvoy®
$35
Glaze Eye Shadow
Trish McEvoy®
$20
Lip Definer
Victoria Beckham Beauty
$33
Posh Balm
Victoria Beckham Beauty
$33
Everything else worth seeing
Another run of the things that sit between categories.
Posh Gloss
Victoria Beckham Beauty
$33
Posh Lipstick
Victoria Beckham Beauty
$39
Bitten Lip Tint
Victoria Beckham Beauty
$38
Flourish Brow Density Booster 0.14 oz.
Virtue
$80
x Lisa Says Gah x Viseart Eye Shadow Palette - Exclusive
Viseart Paris
$48
Candy Glaze Lip Gloss Stick
Yves Saint Laurent Beauty
$43
LoveNude Lip Blusher Soft Blurring Lip Color
Yves Saint Laurent Beauty
$43
Kiss Shaper Sculpting Lip Liner
Yves Saint Laurent Beauty
$29
Loveshine Lip Oil Stick
Yves Saint Laurent Beauty
$45
Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Yves Saint Laurent Beauty
$40
GEN NUDE Dew in One Cheek & Lip Stick
bareMinerals
$23
Mineralist Eyeliner
bareMinerals
$23
MINERALIST Lasting Lip Liner
bareMinerals
$23
Maximist Phyto-Fiber Volumizing Mascara
bareMinerals
$22
LASHTOPIA Mega Volume Mineral Based Mascara
bareMinerals
$20
neuBROW brow enhancing serum® 0.12 oz.
neuLash
$85
Our honest take
The shift is away from optimisation and toward personality, which is a much better use of a face. Wear the colour.
Next read
So Animal Print Is A Neutral Now??
Animal print crossed the line from statement to basic somewhere in the last two years and nobody marked the occasion. It now functions the way navy does, as something you build around rather than build toward. The maximalists lost this one by winning.
Read Editorial
The Wardrobe Upgrade Nobody Announces
Upgrading a wardrobe rarely looks like buying more, it looks like replacing the three things that get worn constantly. The change is invisible to everyone except the person wearing it. That is the entire mechanism and it is why it works.
