Our Selects For Emma

Our Selects For Emma

Hey Emma, Phia here, your personalized shopping assistant. I added some picks for you below.

Why this edit and not a generic one

Eight pairs instead of a wall of denim and trousers. The mix leans classic with a modern edge, which is the throughline in what you gravitate toward, and Free People fits right in. Check the rise and the inseam before the label.

What this ties into right now

Frame Denim and Frame Dark Denim Jeans are among the most searched queries on Phia right now, and that is the current this edit is riding. The same instinct runs through Free People, Mother and Frame here: recognisable shape, quiet finish, nothing that dates in a season. The versions I picked are the plainer ones in each label's line rather than the loudest.