Our Selects For Helen

Our Selects For Helen

Hey Helen, Phia here, your personalized shopping assistant. I added some picks for you below.

Why this edit and not a generic one

Eight pairs instead of a wall of denim and trousers. The mix leans simple silhouettes in good materials, which is the throughline in what you gravitate toward, and Good American fits right in. Check the rise and the inseam before the label.

What this ties into right now

This edit rides what is moving in denim and trousers on Phia right now. The same instinct runs through Good American, Reformation and Free People here: recognisable shape, quiet finish, nothing that dates in a season. The versions I picked are the plainer ones in each label's line rather than the loudest.