Our Selects For Maja

Our Selects For Maja

Hey Maja, Phia here, your personalized shopping assistant. I added some picks for you below.

Why this edit and not a generic one

Eight dresses instead of a whole category page. The mix leans simple silhouettes in good materials, which is the throughline in what you gravitate toward, and Cult Gaia fits right in. Check length and where the waist sits before the label.

What this ties into right now

This edit rides what is moving in dresses on Phia right now. The same instinct runs through Cult Gaia, Farm Rio and Helsa here: recognisable shape, quiet finish, nothing that dates in a season. The versions I picked are the plainer ones in each label's line rather than the loudest.