Picks Made For Alex

Picks Made For Alex

Hey Alex, Phia here, your personalized shopping assistant. I added some picks for you below.

Why this edit and not a generic one

Eight dresses instead of a whole category page. The mix leans simple silhouettes in good materials, which is the throughline in what you gravitate toward, and Rails fits right in. Check length and where the waist sits before the label.

What this ties into right now

This edit rides what is moving in dresses on Phia right now. The same instinct runs through Rails, Amanda Uprichard and STAUD here: recognisable shape, quiet finish, nothing that dates in a season. The versions I picked are the plainer ones in each label's line rather than the loudest.