Eight pairs instead of a wall of shoes. The mix leans simple silhouettes in good materials, which is the throughline in what you gravitate toward, and Nike fits right in. Check heel height and how far each one walks before the label.

This edit rides what is moving in shoes on Phia right now. The same instinct runs through Nike, New Balance and Steve Madden here: recognisable shape, quiet finish, nothing that dates in a season. The versions I picked are the plainer ones in each label's line rather than the loudest.