Picks Made For Emma

Picks Made For Emma

Hey Emma, Phia here, your personalized shopping assistant. I added some picks for you below.

Why this edit and not a generic one

Eight dresses instead of a whole category page. The mix leans understated, with one piece doing the talking, which is the throughline in what you gravitate toward, and DÔEN fits right in. Check length and where the waist sits before the label.

What this ties into right now

This edit rides what is moving in dresses on Phia right now. The same instinct runs through DÔEN, Simkhai and Ulla Johnson here: recognisable shape, quiet finish, nothing that dates in a season. The versions I picked are the plainer ones in each label's line rather than the loudest.