Hey Helen, Phia here, your personalized shopping assistant. I added some picks for you below.
Picks Made For Helen

Why this edit and not a generic one
Eight dresses instead of a whole category page. The mix leans polished but easy to actually wear, which is the throughline in what you gravitate toward, and Sndys fits right in. Check length and where the waist sits before the label.
Dresses
Daniela Silk Dress
Reformation

MEAGHAN DRESS BLUE HEATHER
Steve Madden

Calena Halter Mini Dress
Sndys

Mimi Maxi Dress
Sndys

Apollo Crochet Mini Dress
Frankies Bikinis

In This Groove Mini Slip Dress
Free People

Tis The Season Maxi Dress
Free People

Madeleine Strapless Maxi Dress
Runaway The Label
What this ties into right now
Reformation Linen Dress is among the most searched queries on Phia right now, and that is the current this edit is riding. The same instinct runs through Sndys, Free People and Runaway The Label here: recognisable shape, quiet finish, nothing that dates in a season. The versions I picked are the plainer ones in each label's line rather than the loudest.
Shop brands in this edit
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