Targets the anti-hype, anti-streetwear pivot happening in men's Gen Z fashion — a move toward craft, quality fabric, and utilitarian silhouettes. Selvedge denim, raw canvas, and washed cotton are replacing logo hoodies as the status signal.
Raw Horizon

Men's utilitarian style looks strongest when the details stay tactile, from a suede belt and driving shoe to a linen safari jacket. This edit also makes room for a printed Le17Septembre shirt, a cupro embroidered shirt from Zara, and flare-fit jeans, so the wardrobe feels useful without becoming uniform.

CUPRO EMBROIDERED SHIRT WILLY CHAVARRIA X ZARA
ZARA
Suede Belt
Abercrombie & Fitch
Suede driving shoe with laces
MANGO

Printed Striped Shirt Le17Septembre
Le17Septembre

REGULAR FIT DENIM SHORTS
ZARA
FLARE FIT JEANS
ZARA

Aston Linen Safari Jacket Solid Navy
J.McLaughlin

WIDE FIT CHINO PANTS
ZARA
Classic Western Standard Fit Shirt
Levi Red Tab Member LogoThis is the logo of the Levi Red Tab Member Program
Barstow Western Jaquard Shirt
Levi Red Tab Member LogoThis is the logo of the Levi Red Tab Member Program
Striped linen-blend polo
MANGO
Regular-fit lightweight 100% cotton Oxford shirt
MANGO
Straight-fit cotton-linen jeans
MANGO
Fine-knit polo with microstructure
MANGO
Thin suede leather belt
MANGO





