A curated roundup of the standout products shoppers can't stop discovering. Featuring the pieces generating the highest engagement across the Phia app, The Hot List keeps you ahead of what's trending right now.
The Hot List
The most-wanted products of the moment.
This Week's Obsessions
This is what Phia shoppers couldn't stop tapping over the last seven days, ranked by the products pulling the most attention across the app. Beauty is leading the pack — rhode's summer kit, highlight milk, and pocket bronze are running away with it — with the dresses, denim, bags, and everyday pieces our shoppers keep coming back to close behind. Start at number one and scroll.
Cotton voile scallop-trim babydoll dress
J.Crew
$76
The Darted Barrel-Leg Utility Pant
Madewell
$128
The Studio Bag
Everlane
$268
The Perfect Vintage Wide-Leg Jean
Madewell
$110
Varsity Mockneck - Fairy + White
PARKE
$130
The Lodge Pant - Crepette
Aritzia
$148
100% European Linen Pants
Quince
$48
Cotton Teddie sweater
J.Crew Factory
$50
9060
New Balance
$159.99
Le Pliage Original Pouch
Longchamp
$120
Cashmere Cocoon Cardigan
Jenni Kayne
$475
The On The Loose Work Pants
ruti
$260
Fair Isle 2025 Rollneck™ sweater in vintage wool
J.Crew
$98
Clifton 10
HOKA
$124
Fits Everybody T-Shirt Bra
SKIMS
$54
2025 Rollneck™ sweater
J.Crew
$98
Reverie Dress in Marigold Block Print
J.Crew
$109
Somerset Maxi Dress
Anthropologie
$139.95
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