All About Logos

All About Logos

Logo tees, fleece jackets, polos and knits where the badge, crest or print is the point. Made for guys who want a visible brand mark without overdoing it.

Logos are a quiet way to give a plain outfit a point of view. I like to wear one loud piece and keep everything around it calm, like a Balmain scribble tee with dark jeans, or a Givenchy varsity bomber over a white tee.

 

For colder days I reach for the Canada Goose fleece jackets and the Stone Island sweatshirt, where the badge sits on the sleeve and does the talking. Smaller hits work just as well, such as the BOSS polo, an adidas Firebird track jacket, or an Acne Studios long sleeve with its big stamped print. Loewe and Jacquemus keep it minimal with a tiny mark on the chest, which is my pick when you want the logo to be a detail you notice up close.

All About Logos collage