The story I keep coming back to is that Apparis almost did not focus on coats at all. Then one faux fur style in four colors took off in 2018, the founders decided to build around that hero product, and here we are. The long coats in this grid show why. Shaved mink, sable and fox effects in chocolate, leopard and cream look expensive from across the street but are made from synthetic fibers the brand increasingly sources recycled. A maxi coat over jeans and a turtleneck is the easiest outfit of the winter.

If a full length coat feels like too much, the shorter shapes are where I would look. Cropped shaggy jackets, a pony effect parka, shaved bombers, capes and a sleeveless vest give you the same texture with more ease for errands and dinners. My one rule is to keep the rest of the outfit very plain, because the jacket already has plenty to say.

The accessories are the most fun part of the collection and the easiest way to try the brand. Tie neck faux fur collars, pillbox and bucket hats, earmuffs, fingerless gloves and fluffy slides add a little old Hollywood to a plain wool coat. What I would skip is wearing a fur hat and a fur collar at the same time; pick one.

These are the statement coats, a leopard print, a glossy black long coat, a tan teddy style and a cream fluffy jacket. The fur is entirely faux, so the drama comes without animal fur. I would let the coat carry the outfit and keep everything underneath tonal and simple.

For milder days, a vest or a fur collar adds texture without the weight of a full coat. A shearling style jacket, a bomber and a zip hoodie sit alongside them for a more casual angle. Layer a vest over a knit and the look feels finished in seconds.

Not every Apparis piece is fur. Corduroy collar jackets, a matching skirt set, a leather bomber, long trenches and a zip dress show a cleaner, more tailored side of the label. I would wear the cream set head to toe or split it up with trousers.

Buy one coat you will reach for every cold morning, then add a collar or a hat when you want to change the mood. Apparis built its name on fun faux fur that is kinder to animals, and that is the spirit to keep. If you want to keep browsing, I also put together Faux Fur Coats and Fur Coat.

If you want to keep going, Apparis Faux Fur Coats and Studio Nicholson Knitwear and Outerwear pair well with this edit.