I am a sucker for a label that is named after a feeling, and Casoná is exactly that. Carmelá Osorio and Inés Sainz launched it in 2024, after five years of knocking on doors and meeting specialist workshops, which is the kind of patience I always trust. Carmelá had worked at Calvin Klein and Ralph Lauren, and Inés brought an art director's eye. Between them they have Spanish and Venezuelan roots, and you can see both in clothes that borrow from European craft without losing a little Latin American warmth.

The first piece they developed was La Emperifollá, a halter evening dress made in Portugal, with satin on top and a traditional linen detail at the hip. It is a small idea that explains the whole house. The collections are limited runs, made partly from surplus textiles from European luxury houses, and the makers and workshops are named right alongside the clothes. That openness feels like part of the design, not a footnote.

The home idea now has a Madrid address too. In 2025 the founders opened a shop on Calle de Pelayo with a small café attached, so you can try on a dress and then sit down with a coffee (my kind of fitting room). The silhouette catches your eye first, and then the fabric and the people behind it give you a reason to stay.

Casoná starts with a clear shape, then the fabric does the talking. The La Regia Dress is a draped column with an open back and a front knot that trails into a train, which is a lot of drama for one dress. La Comprometida Dress goes for a higher halter and a long, sculpted line, and it is the one I would pick for a serious dinner.

For a softer entrance there is La Emperifoll Dress, with gathered halter pleats and a scarf that moves when you do. Picture her arriving at a seaside dinner, the scarf swinging as she crosses the terrace. What I would skip: ordering any of these without holding the size guide up against a dress you already own, especially where a fitted hip meets a long hem.

I like pieces where one good layer does the styling. La Sabia has a straight body, an open back and a long front scarf that you can tie a few different ways, so it changes mood depending on your mood. La Canalla Bodysuit has a deep halter neckline and a draped waist, and I would wear it under a skirt or high-waisted trousers where it adds no bulk.

The La Llanera Top is a close knit in Italian cotton with fringes and a strip that you can take off, so you can wear it strapless, as a halter or tied like a bandana. In my daydream, she leaves a gallery late and takes the long way to dinner in La Sabia, the scarf catching a small gust. Check the bust chart on the top first, because it fits close. La Pollita Skirt is the quiet partner that gives either one room to speak.

At its best, Casoná connects a polished evening shape to the people and materials behind it. I would start with the dress that suits a real date in my calendar, then read the fabric and fit notes properly. The pieces that stay interesting are not only the ones with a dramatic neckline, they are the ones where the craft shows without turning into a lecture. Spanish and Venezuelan references, European textile work and wonderfully personal names give this young house a voice of its own. Although I will admit I am mostly here for the scarves. I went deeper on a related idea in LIONESS Tops & Dresses: Where to Start. I went deeper on a related idea in Maude Club Dresses: Where to Start, What to Buy.