Beauty
Beauty
L'Oréal Ever Pure Shampoo, the 2009 Sulfate-Free Color Line
L'Oréal Ever Pure shampoo arrived in 2009 as a sulfate-free line made to keep hair color from fading. Here are eight EverPure shampoos, led by Brass Toning Purple, plus the conditioners, mask and treatments that go with them.
Virtue Shampoo and the Battlefield Keratin Behind It
Virtue shampoo is built on a human-derived keratin protein first developed to help heal battlefield injuries. Here are six Virtue shampoos, a toning shampoo and the Restorative Mask, plus the conditioners, oil and cream that pair with them.
Salicylic Acid Shampoo, From 1838 Willow Bark to Your Scalp
Salicylic acid shampoo uses the same exfoliating acid as acne skincare to loosen flakes and buildup on the scalp. Here are eight salicylic acid shampoos, from medicated to clarifying, plus eight scalp scrubs, serums and pre-wash treatments.
Shampoo Sin Sal, and Why Salt-Free Matters After a Keratin Treatment
Shampoo sin sal means salt-free shampoo, and it is what stylists tell you to use after a keratin smoothing treatment. Here are eight shampoos with no sodium chloride in the formula, plus the conditioners and leave-ins that keep hair smooth.
Briogeo Shampoo, From Four Products and a Goldman Sachs Desk
Briogeo shampoo started in 2013, when Nancy Twine launched four products inspired by her mother's and grandmother's recipes. Here are eight Briogeo shampoos, plus the conditioners, masks and scalp serum that pair with them.
Living Proof Shampoo, the MIT Science Behind Perfect Hair Day
Living Proof shampoo came out of a 2005 partnership between MIT scientists and hairstylists in Cambridge. Here are eight Living Proof shampoos and dry shampoos, plus the conditioners and treatments that go with them.
Paul Mitchell Shampoo and the Black-and-White Bottles of 1980
Paul Mitchell shampoo began in 1980 with two founders, three products and labels printed in black and white. Here are eight Paul Mitchell shampoos, from Shampoo One to Awapuhi, plus the conditioners and a mask.
Jupiter Balancing Shampoo, a Proven Dandruff Active in a Better Bottle
Jupiter Balancing Shampoo puts a proven dandruff active in a bottle you would happily leave out. Here are the Jupiter shampoo, serum and scalp routine, plus eight other dandruff shampoos, from drugstore classics to ketoconazole.
SEEN Shampoo, the Dermatologist's Fix for Hairline Breakouts
SEEN shampoo was created by a Harvard-trained dermatologist who traced her own breakouts to her hair care. Here are eight SEEN formulas, plus eight gentle, fragrance-free and sensitive-skin shampoos to compare.
Innersense Shampoo, the Organic Hairbaths From Two Stylists
Innersense shampoo comes from two hairstylists who wanted cleaner formulas for their own family, and the brand calls its shampoos Hairbaths. Here are six Hairbaths and two conditioners, plus the stylers, oil and conditioners that finish the routine.
Not Your Mother's Shampoo, From Six Bottles in 2010 to Aura Boost
Not Your Mother's shampoo started in Tampa in 2010 with six products and a clear idea: hair care made for young shoppers. Here are eight shampoos, from Aura Boost to Curl Talk, plus the conditioners and masks that match.
amika Dry Shampoo, the Talc-Free Perk Up From a Brooklyn Brand
amika dry shampoo means Perk Up, the talc-free formula from a brand that started in Brooklyn in 2007. Here are three versions of Perk Up and the amika sprays for day-two hair, plus eight other dry shampoos to compare.
Verb Shampoo, From an Austin Barbershop to the Ghost Line
Verb shampoo started in 2011 at a barbershop in Austin, Texas, with the goal of salon-quality hair care people would keep using. Here are eight Verb shampoos, plus the conditioners, masks, leave-in and oil that pair with them.
Maui Shampoo, and Why the Formula Starts With Aloe
Maui shampoo swaps water for aloe vera juice as its first ingredient, a small change with a big following. Here are four Maui Moisture shampoo and conditioner pairs, plus a lighter pair, scalp care and curl treatments.
Joico Shampoo, and the 1975 Keratin System Behind K-PAK
Joico shampoo comes from a Los Angeles hairdresser who wanted a system that repaired damage from the inside. Here are eight Joico shampoos, plus the K-PAK Reconstructor and the conditioners and masks that pair with them.
Kitsch Shampoo, From Handmade Hair Ties to Solid Bars
Kitsch shampoo started as a hair tie business in a Los Angeles apartment and grew into a line of solid bars. Here are eight Kitsch shampoos, plus the conditioner bars and the two accessories that make bars last.
Moroccanoil Shampoo and the Argan Oil Treatment That Started It
Moroccanoil shampoo grew out of one argan oil treatment Carmen Tal tried at a salon in Tel Aviv. Here are eight Moroccanoil shampoos, led by the Hydrating one, plus the conditioners, masks and the original oil.
Nexxus Shampoo, the 1979 Brand From the Man Who Started Redken
Nexxus shampoo comes from Jheri Redding, who founded Redken and Jhirmack before starting Nexxus in 1979. Here are eight Nexxus shampoos, wet and dry, plus the conditioners, leave-in and oil that go with them.
L'Oréal Elvive Shampoo and the French Sap Behind the Name
L'Oréal Elvive shampoo started in France as Elsève, a name taken from the French word for sap. Here are eight Elvive shampoos sorted by hair problem, plus the conditioners, Wonder Water and serums that finish the job.
Kristin Ess Shampoo, a Colorist's Line Built Around Shine
Kristin Ess shampoo comes from a working colorist who wanted salon-feeling hair care on an everyday shelf. Here are eight of her shampoos, plus the conditioners, gloss and treatments that go with them.
NYX Blush: Buttermelt, Fat Cheeks and Wonder Stick Shades
A nyx blush comes in three very different textures, from the buttery pressed powder of Buttermelt to the juicy Fat Cheeks liquid and the Wonder Stick. Here is how I would choose between them, and which shades from other brands sit next to each one.
e.l.f. Blush: Putty, Liquid and Stick Shades to Try
An elf blush is the easiest way to try a new texture, and the putty, liquid and stick formulas each behave differently. Here is how I would pick between elf putty blush, Camo liquid and Soft Glam sticks, plus the cream-to-powder cousins that share their finish.
Blush Palette Picks: Trios, Duos and Face Palettes for Every Cheek
A blush palette puts several cheek colors in one compact, from cream to powder and pink to plum. These are the trios, duos and face palettes I would reach for, and how to layer them.
Blush Stick Shades for Cheeks and Lips, From Peach to Cherry
A good blush stick is the fastest way to a flush, and the best ones double as a lip color. These are the cream sticks, multi-use sticks and a few longer wearing options I would keep in a bag.