Charlotte Tilbury is one of the few beauty brands that still sounds like a person. She is a British makeup artist who spent years backstage, and in September 2013 she launched her own line in London with 200 products at once. The idea was simple and a little bold: take what a makeup artist does in the chair and put it in a compact anyone can use. That is why the eye products here are built like instructions. The Luxury Eyeshadow Palette follows a method she calls Prime, Enhance, Smoke, Pop, with four shades in each palette, so you are never guessing which color goes where. Charlotte's Palette of Beautifying Eye Trends and the Hollywood Instant Look In A Palette 2 work the same way, and the Pillow Talk Multi Glow Face & Eye Highlighter Palette stretches the signature shade across the cheek. For the lashes, the Exagger-Eyes Volume Mascara and the waterproof Exagger-Eyes eyeshadow stick are the quick options. The Brow Cheat pencil and Brow Lift Refill do the framing, and my guide to brow gel covers the finishing step.

The face products take their name from the Airbrush Flawless line, and the idea behind them is a soft blur rather than a heavy mask. The Airbrush Flawless Finish Blurring & Setting Powder comes in a full size and a mini refillable one, and the Airbrush Flawless Setting Spray comes in a standard and a matte version. For the base itself there are the Airbrush Flawless Foundation and the Light Wonder Foundation, and the Beautiful Skin Bronzer warms things up at the end. The Unreal Blush + Glow Mini Trio is the small way to try the cheek colors. What I would skip is layering the matte setting spray over a powder when your skin already feels dry, because a spray with a soft finish is the better partner for that day. If you are deciding where a base product belongs in the order, this primer guide helps, and the cream or powder blush explainer covers the cheek step.

Pillow Talk is the shade that made the brand. Charlotte created the nude-pink after mixing concealer shades backstage in the nineties, and the Pillow Talk lip liner was part of the founding collection in 2013. It later grew into Original, Medium and Intense versions, which are the berry-pink and berry-rose steps for deeper skin tones. Here you will find it as a Pillow Talk lip and cheek kit in the Original shade and as a sheer Long Lasting Blush Balm Lip Tint. The Matte Revolution Luminous Modern-Matte Lipstick has a contoured square tip and a rose-gold tube, and it is made to last up to 10 hours. Airbrush Flawless Matte Liquid Lipstick, Hot Lips Lipstick and the Unreal Lips Juicylicious Mini Trio give you other moods, and Charlotte's Magic Life Changing Lip Mask is the care step. A good liner is half the work, and this lip liner roundup shows what makeup artists reach for.

Charlotte Tilbury is still led by its founder, who stayed on as chairman, president and chief creative officer after Puig took a majority stake in 2020. The brand is now sold in more than 150 countries, and the skincare side is where Magic Cream became its second famous name. The Magic Cream Moisturizer with Hyaluronic Acid sits next to the Dark Spot Correcting Radiance Recovery Serum, Charlotte's Magic Skin Spa in A Box and the Magic Hydration Revival Duo. For the face, the Hollywood Flawless Filter comes full size and mini, with Filmstar Bronze & Glow and the Airbrush Flawless Long-Wear Blur Concealer beside it. The Legendary Brows Brow Gel finishes the eyes. Sets cover Pillow Talk Everyday Icons, the Revive Glow + Set Duo, a Hollywood Mini Brush Set and a Star Confidence Perfume Discovery Set. The Makeup Bag of Dreams Organizer and the Super Nudes Shapewear Dual Ended Face Brush keep the kit tidy. For a fresh, easy routine, try this everyday makeup look alongside them.

If I were packing one Charlotte Tilbury bag, it would hold a Luxury Palette, the Airbrush Flawless powder, a Matte Revolution lipstick and the Pillow Talk liner. Then I would add Magic Cream at night, because the brand always seemed to know that makeup and skin belong in the same conversation. It all started with one backstage trick, and the bag still feels like her point of view: make the skin look good first, then add the color.

To round out the look, see Kosas Makeup and Skincare and Rare Beauty Makeup and Fragrance.