A color safe shampoo cleans gently so salon color stays bright between appointments. Here are the shampoos, the conditioners and masks, and the glosses and leave-ins made for colored hair.
Color Safe Shampoo Picks, Plus the Masks and Glosses That Keep Dye Bright

The most unusual color safe shampoo story I found starts on a battlefield. Virtue says it began with Dr. Luke Burnett, a retired Army colonel working in regenerative medicine, who had been using a keratin protein to mend the wounds of soldiers. One day a member of his team tested the keratin on damaged hair, and the results became the basis of the brand. Virtue calls it Alpha Keratin 60ku, and unlike most keratins, which are animal byproducts, it is derived from human hair. The Recovery Shampoo uses it to rebuild damaged strands while you wash.
Pureology was built for color from the start. It was born in California in 2001 to make the best products for color-treated hair, and Wikipedia credits Jim Markham with developing its first sulfate-free formulas for a friend who had been diagnosed with ovarian cancer. The brand's AntiFade Complex adds antioxidants and UVA and UVB sunscreens, and Hydrate Shampoo is the one for medium to thick, dry hair.
Crown Affair makes two here. The Hydrating Shampoo uses a coconut surfactant and a red algae complex, and The Volumizing Shampoo is an SLS-free gel with rice protein. RŌZ Foundation Shampoo is a salon-grade cleanse with coconut-based surfactants, and Leonor Greyl Bain TS Shampooing is a 95% natural, color-safe formula that clears excess oil at the roots while caring for dry ends. Olaplex No.4 Bond Maintenance Shampoo strengthens hair against everyday damage, and dae Signature Shampoo is a color-safe shampoo for fine to medium hair that tames frizz.
Wash in cool or lukewarm water, and focus the shampoo on your roots.

Color-safe shampoos

The Hydrating Shampoo
Crown Affair

The Volumizing Shampoo
Crown Affair

Recovery Shampoo
Virtue

Foundation Shampoo
RŌZ

Bain TS Shampooing
Leonor Greyl

Hydrate Shampoo For Dry Hair
Pureology

No.4 Bond Maintenance Strengthening, Hydrating Hair Repair Shampoo for Medium Hair
Olaplex

Signature Shampoo
dae
Conditioners and masks for colored hair
Rahua is the brand here with the deepest roots. Fabian Lliguin, whose background is in hairdressing and coloring, and Anna Ayers, a New York fashion designer and trend forecaster, came upon rahua oil on trips to the rainforest, where women there make it. They launched the brand in 2008 wanting to honor the rainforest and its Indigenous people. The Rahua Color Full Hair Mask blends rahua, morete and blue tansy oils with lilac clay and a color-protection complex, and it is meant as a once-a-week treatment.
Pureology makes two conditioners here: Hydrate Conditioner for normal to thick, dry, color-treated hair and Strength Cure Conditioner for hair damaged by heat and color. Olaplex No.5 Bond Maintenance Conditioner eases detangling for medium to coarse hair, and Moroccanoil High Shine Gloss Mask is an in-shower treatment inspired by professional gloss services.
Crown Affair The Hydrating Conditioner uses coconut oil and sunflower-seed extract, RŌZ Foundation Conditioner is a creamy color-safe detangler with pea peptides and avocado oil, and R+Co Bleu Ingenious Thickening Conditioner gives fine hair instant body and bounce.
A timing tip: leave a mask on for the full time on the label, then finish with a cool rinse.
What I would skip: a clarifying or purple shampoo in the first week after a color appointment. Wait a couple of days before the first wash, and keep to gentle formulas that week.
Color-safe conditioners and masks

The Hydrating Conditioner
Crown Affair

Foundation Conditioner
RŌZ

Ingenious Thickening Conditioner
R+Co Bleu

Rahua Color Full Hair Mask in One Size
Rahua

Hydrate Conditioner For Dry Hair
Pureology

No.5 Bond Maintenance Strengthening, Moisturizing Hair Repair Conditioner for Medium Hair
Olaplex

High Shine Gloss Mask
Moroccanoil

Strength Cure Conditioner for Damaged Hair
Pureology
Glosses and leave-ins between appointments
Glosses are the step I would add when color looks flat before it has actually faded. Oribe Supershine Mirror Rinse Glass Hair Treatment is a one-minute rinse with the brand's Signature Complex of watermelon, lychee and edelweiss to help protect color. Kérastase Chroma Absolu High Shine Gloss Treatment is a rinse-out salon gloss that uses lactic acid to seal the hair surface, and Pureology Color Fanatic Top Coat + Clear Hair Gloss restores shine and vibrancy. OUAI Hair Gloss In-Shower Shine Treatment uses hyaluronic acid and rice water, and a pea-size amount from mid-lengths to ends is enough.
Leave-ins do the daily work. R+Co Bleu F-Layer Deep Conditioning Serum works on the protective lipid layer of the hair and uses sunflower seed oil for UV protection. Rahua Color Full Glossing Oil Mist goes on like the airiest mist with rahua, morete and sacha inchi oils. Virtue Frizz Block Smoothing Spray is heat-protective up to 450 degrees and safe for color-treated hair, and COLOR WOW Dream Coat is an anti-humidity blow-dry spray with chamomile extract to protect color.
A simple test: photograph your color in daylight the day after your appointment and again at week four, so you can see whether the gloss is helping.
What I would skip: hot tools without a heat protectant. Heat dulls color over time, so use the Virtue or COLOR WOW spray before every blow-dry.
Glosses, rinses and leave-ins for colored hair

Color Full Glossing Oil Mist
Rahua

Supershine Mirror Rinse Glass Hair Treatment
Oribe

F-Layer Deep Conditioning Serum
R+Co Bleu

Frizz Block Smoothing Spray
Virtue

Color Fanatic Top Coat + Clear Hair Gloss
Pureology

Hair Gloss In-Shower Shine Treatment
OUAI

Chroma Absolu High Shine Gloss Treatment for Color-Treated Hair
Kérastase

Dream Coat Supernatural Anti-Frizz, Blow Dry Treatment Spray
COLOR WOW
Making salon color last longer
Color fades a little with every wash, so the simplest fix is washing less. Try stretching to every other or every third day with a dry shampoo in between, and rinse with cool water. Keep a UV-protective leave-in or a hat on hand for long days in the sun, and use a heat protectant before every blow-dry or flat iron. Book a gloss between color appointments if your shade tends to turn brassy, and tell your colorist which products you use so they can adjust the formula to match. A few small habits make each appointment go further.






