GuruNanda Whitening Strips and the Yoga Studio Behind Them

GuruNanda Whitening Strips and the Yoga Studio Behind Them

GuruNanda whitening strips are the number one seller, according to its founder, from a brand that began with a family manufacturing business and a yoga studio. This edit covers the strips and oil pulling range, whitening strips from other names, and the toothpastes and serums I would pair with them.

The story behind GuruNanda whitening strips starts somewhere unexpected: a yoga studio. In 2013 Puneet Nanda opened one called GuruNanda in Beverly Hills, a year after he sold his family's oral care manufacturing business. The product brand followed in 2015.

He founded the brand after embracing Ayurveda, and the brand describes oil pulling as an ancient Ayurvedic practice. That is the frame worth keeping in mind. Oil pulling is a traditional practice the brand is built around, and I mention it for its history and for the ritual, not for any promise of results.

Today the brand makes its products at a 285,000-square-foot facility in Buena Park, California, and Nanda says whitening strips are the number one seller, alongside mouthwash, toothpaste and floss. So the first grid is the whole family. The Premium 7 Day Treatment Whitening Strips are the headliner, made for a whiter-looking smile. The Oil Pulling in Farmed Mint and the Coconut and Cinnamon Oil Pulling with Neem and Ashwagandha Mouthwash are the ritual pieces. The Fresh Breath Mouthwash is the simple rinse, and the 2-in-1 Floss Picks handle the space between teeth.

I would start with the strips, give them a few days, and only then bring in the rinse and the picks, so I can tell how my mouth reacts to each step. If your teeth are sensitive, talk to a dentist before starting any whitening.

Collage of GuruNanda whitening strips, oil pulling and floss picks, other brands' whitening strips and toothpastes beside a mood photo of a bright, freckled smile.
GuruNanda whitening strips, oil pulling and mouthwash, plus other strips, pastes and serums.

Strips from the rest of the shelf

Strips are a crowded category, and I like comparing before I commit. The second grid is a small line-up from other names, each with its own personality and its own instructions, so read the box before the first application.

Lumineux's Tooth Whitening Strips are the ones I would look at if you want to try a strip from a smaller name. Hismile's V34 Teeth Whitening Strips are a whitening strip with its own timing, so follow the box. Then there are two from Crest: the 3D Whitestrips Sensitive White At-home Teeth Whitening Kit, which as the name suggests is aimed at people with sensitivity, and the 3D Whitestrips Professional White kit, the second of the pair.

My habit with strips is to start with the gentlest option and only move up if my teeth feel fine. Set a timer on your phone, wipe away any gel that sits on your gums, and keep your tongue off the strip. Stay away from acidic drinks straight after, because your mouth is more likely to feel a bit tender then.

I never expect a promised number of shades from any of them. What I look for is a brighter-looking result over a couple of weeks, which is honest and easier to be happy with. Photograph your teeth in the same natural light before and after, so you are comparing like with like.

Pastes and serums for daily upkeep

Between rounds of strips, the everyday paste matters more than people think. The third grid is where I keep the daily upkeep: pastes and one corrector serum, all aimed at a whiter-looking smile without the strip routine.

Hismile's V34 Colour Corrector Serum is the odd one out, a colour corrector serum, made for the look of your smile. It is a cosmetic trick, more like a color-correcting primer than a treatment, and it is best used sparingly. Colgate's Optic White Pro Series Express White paste contains 5% hydrogen peroxide, which is stated on the tube. hello's Naturally Whitening Anticavity Fluoride Toothpaste in Mint is the everyday fluoride option. Boka's Whitening paste is fluoride free and built on nano hydroxyapatite, so read the label and think about what your dentist has told you before switching. Arm & Hammer's Advance White Extreme Whitening Toothpaste is the extra-whitening pick of the group.

What I would skip: using a peroxide paste every time you brush on top of strips. That is a lot of whitening chemistry for one mouth, and sensitive teeth tend to announce it loudly. Alternate instead, and take a rest week whenever your teeth feel tender.

I also like to keep one plain fluoride paste in the rotation for the days between, so the whole routine never depends on a single product. Brush gently with a soft brush, since scrubbing harder does not make teeth look whiter, it only makes gums complain. And keep expectations grounded: a brighter-looking smile that still looks like yours is the goal, not a piece of white plastic.

How I would pace a whitening week

Here is how I would pace a whitening week. Start with a dental cleaning if you are due one, because stained buildup is not the same thing as stained enamel. Use the strips for the number of days the box says, and no more.

After that, rest. Give it a week before you decide if you want another round, and use that week to notice how your teeth feel with plain brushing. Go back to a gentle paste, keep up the oil pulling if you like it as a ritual, and floss. Coffee and red wine will do their work again, so a rinse with water afterwards helps a lot.

The test I trust is a quiet mouth. If nothing stings and the color looks a shade brighter in daylight, carry on. If your teeth feel sharp or sore, stop and book a dentist visit before you try anything else.