Hoka shoes began in the French Alps in 2009, when two athletes set out to make downhill running feel like flying. I sort them by where they go, from Bondi, Clifton and Arahi to Mafate and Speedgoat trail shoes and Kaha hikers.
Hoka Shoes: The Maximal Cushion That Started on a Mountain

Hoka started on a mountain. The brand says it was born in the French Alps in 2009, when two athletes, Jean-Luc Diard and Nicolas Mermoud, set out to design a shoe that would make running downhill feel like flying. The name carries that idea: Hoka says the word means "to fly" in te reo Māori. For years the brand was called Hoka One One, and RNZ reports that the "One One" was dropped in 2021. Deckers, the company behind Ugg, bought it in 2013.
I find that history useful when I look at Hoka shoes now, because the thick, rocking sole that once looked strange on a trail is the same thing that made them a daily shoe for so many people. If you have been typing hokas into a search bar, the Bondi and the Clifton are the two models to start with, so the first grid is built around them. The Bondi 9 is the plush one, and I picked it in vanilla and birch, alabaster, white with pink opal, black and white, alabaster with mineral blue, and river rock grey with alabaster. The Clifton 11 is a little lighter and lower, in white and black, mineral blue with overcast, and tangerine glow with white, plus a Gore-Tex version in alabaster and pink opal. The Arahi 8, in alabaster with tangerine glow and in alabaster with rose gold, is the road trainer I would point a walker to.
A practical test: try both at the end of the day, when your feet are slightly bigger, and walk on a hard floor rather than a carpet. What I would skip is choosing the Bondi purely for comfort if you like to feel the ground. It is soft enough that some people find it a little floaty.

Bondi, Clifton and Arahi

Bondi 9 Sneaker in Vanilla and Birch
Hoka

Bondi 9 Sneaker in Alabaster
Hoka

Bondi 9 Sneaker in White and Pink Opal
Hoka

Women's Bondi 9 Running Sneakers in Black and White
Hoka

Bondi 9 Sneakers in Alabaster and Mineral Blue
Hoka

Bondi 9 Sneakers in River Rock Grey and Alabaster
Hoka

Clifton 11 Sneakers in White and Black
Hoka

Clifton 11 Sneakers in Mineral Blue and Overcast
Hoka

Clifton 11 Sneakers in Tangerine Glow and White
Hoka

Clifton 11 GTX Sneaker in Alabaster and Pink Opal
Hoka

Women's Arahi 8 Running Sneakers in Alabaster and Tangerine Glow
Hoka

Arahi 8 Sneakers in Alabaster and Rose Gold
Hoka
Mach, Transport and other everyday sneakers
The second grid is for everyday miles, whether that means a run, a commute or a long day on your feet. The Mach 7 in oat milk and alabaster is the one I would pick for faster runs, and the Mach 6 low top is its older, simpler sibling. The Mach Remastered, in cosmic grey and dewy pink and in putty and cement, is a retro take on the same name, more for wearing than racing. The Transport 2 is the city shoe of the group, made for walking and commuting, in glimmering blue and in a Gore-Tex version in alabaster.
The rest are easy to wear. The Skyward slip-on in black, white, and jadeite with sea glass is the one I would keep by the door for errands, the Solimar 2 in white is a clean, low-profile trainer for the gym, and the Elevon 2 and the Mafate Three2 Grid are the chunkier pairs for anyone who wants more sole. Together they show how far Hoka shoes have moved from the mountain: most of these will never see a trail.
A pairing tip: the pale colourways, like oat milk and alabaster, look best with grey marl, cream knits and wide trousers, while the blue pairs are easier with denim. What I would skip is the Mach 7 as a walking shoe. It is built for running, and a Transport or a Skyward will be more forgiving on a slow day out.
Mach, Transport and other everyday sneakers

Women's Mach 7 Running Sneakers in Oat Milk and Alabaster
Hoka

Mach Remastered Aura Sneaker in Cosmic Grey and Dewy Pink
Hoka

Transport 2 in Glimmering Blue
Hoka

Transport 2 GTX Sneaker in Alabaster
Hoka

Women's Skyward Slip On Sneakers in Black
Hoka

Women's Solimar 2 Sneakers in White
Hoka

Skyward Laceless Sneakers in White
Hoka

Skyward Laceless Sneakers in Jadeite and Sea Glass
Hoka

Mach Remastered Sneakers in Putty and Cement
Hoka

Women's Mach 6 Low Top Sneakers
HOKA

Women's Elevon 2 Running Sneakers
HOKA

Women's Mafate Three2 Grid Running Sneakers
HOKA
Mafate and Speedgoat trail shoes
This is where the story goes back to the start. Hoka's first shoe was the Mafate, and the Mafate Speed 2 is a modern version of that early trail design, now worn as much in cities as on mountains. I picked it in putty and black, in beech wood and stucco, in grout with carbon black, and in a TS version with pink opal and deep mauve. The Mafate Speed 4 Lite in light roast and oat milk is a slimmer, newer take on the same name.
The Speedgoat 2 is the other classic trail line, and I chose it in pebble grey with cliff grey, in slate blue with washed blue, and in a TS version in grout and frost. These Hoka shoes have bigger lugs on the sole than the road pairs, and that grip is the reason I would choose them for gravel paths, wet parks and weekends in the country.
A practical tip: if you will wear these mostly in the city, choose a muted colour like putty, pebble grey or light roast. They read as a fashion sneaker with jeans and a long coat. What I would skip is wearing trail shoes for long runs on pavement. The deeper tread wears faster on asphalt, and a road model will feel smoother.
Mafate and Speedgoat trail shoes

Mafate Speed 2 TS Sneaker in Putty and Black
Hoka

Mafate Speed 2 Sneaker in Beech Wood and Stucco
Hoka

Mafate Speed 2 Sneaker in Grout and Carbon Black
Hoka

Mafate Speed 2 TS Sneaker in Pink Opal and Deep Mauve
Hoka

Mafate Speed 4 Lite Sneaker in Light Roast and Oatmilk
Hoka

Speedgoat 2 Sneaker in Pebble Grey and Cliff Grey
Hoka

Speedgoat 2 Sneaker in Slate Blue and Washed Blue
Hoka

Speedgoat 2 TS Sneaker in Grout and Frost
Hoka
Kaha hikers and Gore-Tex styles
The last grid is for weather. Gore-Tex is a waterproof membrane, and every shoe here carries GTX in its name. The Kaha is Hoka's hiker, and I picked the Kaha 2 Frost GTX in alabaster with smoky quartz, the Kaha 3 GTX in barley flour and a low Kaha 3 in varsity navy and barley flour. The Kaha 2 Frost Moc is a slip-on, almost a cosy boot, in washed blue with pink opal, and the collaboration with Halfdays in oat milk is my favourite pair in this edit.
Then there are the everyday Gore-Tex Hoka shoes: the Clifton 11 GTX in black and in smoky quartz with deep mauve, and the Challenger 8 GTX in smoky quartz with alabaster, which sits somewhere between road and trail. These are the pairs I would choose for a rainy autumn in the city, when a regular mesh trainer is soaked by the end of the street.
A practical test: Gore-Tex shoes feel warmer than mesh, so try them with the socks you will actually wear in cold weather. What I would skip is a Gore-Tex pair for summer. The membrane keeps water out, but it also holds heat in, and a breathable mesh shoe will be far more comfortable in July.
Kaha hikers and Gore-Tex styles

Kaha 2 Frost GTX Hiker in Alabaster and Smoky Quartz
Hoka

Kaha 3 GTX Hiker in Barley Flour
Hoka

Kaha 3 Low GTX Sneaker in Varsity Navy and Barley Flour
Hoka

Kaha 2 Frost Moc GTX Slip On in Washed Blue and Pink Opal
Hoka

Hoka x Halfdays Kaha 2 Frost Moc GTX in Oat Milk
Hoka

Clifton 11 GTX Sneaker in Black
Hoka

Clifton 11 GTX Sneaker in Smoky Quartz and Deep Mauve
Hoka

Challenger 8 GTX Sneaker in Smoky Quartz and Alabaster
Hoka
My first pair of Hoka shoes
If I were buying my first pair of Hoka shoes, I would start with a Clifton 11 in a neutral colour. It is lighter than the Bondi, works for walking and easy runs, and looks right with most of what I wear. After that, a Mafate Speed 2 for weekends, and a Gore-Tex pair if I lived somewhere wet.
Care is simple. Loosen the laces before you take them off so the heel keeps its shape, let wet shoes dry at room temperature with the insoles out, and clean the foam with a soft brush and a little mild soap rather than a washing machine. The thick midsole is the whole point, so it is worth keeping it away from radiators and car boots in summer.
Seventeen years later, the brand that began with two athletes on a mountain makes shoes for commuters, nurses, walkers and runners alike. What stays with me is that the big, soft sole was never a trend at the start. It was a practical answer to one specific problem, running downhill, and it turned out to solve a lot of other ones too. If you want to keep browsing, I also put together Fall Shoes, Sorted and Shoes With a Following.






