JADE Swim was launched in 2016 by Brittany Kozerski Freeney, a former senior market editor at Marie Claire who wanted a sleek, minimal alternative to the strappy, print heavy swimwear of the time. The label was founded in New York City, is designed in Palm Beach and is made in Los Angeles, with thick double lining that sculpts the body and solid colors that save water in production. This edit brings together her one pieces, bikini tops and bottoms and the easy beach separates that turn swimwear into a full outfit.

JADE SWIM Swimwear

The one pieces
I trust swimwear designed by someone who spent years as a fashion market editor, because she has seen every bad suit. Brittany Kozerski Freeney built JADE around clean necklines borrowed from the 1970s through the 1990s, and the one pieces are where that shows most. Square necks, ruched bandeaus, one shoulder cuts and simple scoops come lined inside and out, so they hold their shape. She designs them to work with a skirt or trousers as a top too, which is my favorite trick for a beach lunch.

Hexa One-Piece Swimsuit
JADE SWIM

Yara One-Piece Swimsuit
JADE SWIM

Sienna swimsuit
JADE SWIM

Myla swimsuit
JADE SWIM

Yara ruched swimsuit
JADE SWIM

Layla gingham swimsuit
JADE SWIM

Evolve one-shoulder swimsuit
JADE SWIM

Coast One Piece
JADE SWIM

Yara One Piece
JADE SWIM

All In One Piece
JADE SWIM

Contour One Piece
JADE SWIM

Sienna One Piece
JADE SWIM
Bikini tops
The tops are all about proportion rather than decoration. Metallic triangles, ruched bandeaus, beaded straps and a gingham scoop each do one thing well and then stop. Because the brand works almost entirely in solid colors, you can mix a top from one season with a bottom from another and it still looks intentional. What I would skip is matching a print to a print; the line is not built for that.

Raina Bikini Top
JADE SWIM

Lido Bikini Top
JADE SWIM

Mia Bikini Top
JADE SWIM

Via metallic-effect bikini top
JADE SWIM

Zoe ruched bikini top
JADE SWIM

Via triangle bikini top
JADE SWIM

All Around bandeau bikini top
JADE SWIM

Hinge bikini top
JADE SWIM

Ava bandeau bikini top
JADE SWIM

Muse Scoop bikini top
JADE SWIM

Clara ruched bandeau bikini top
JADE SWIM

Zoe beaded ruched bikini top
JADE SWIM

Via gingham bikini top
JADE SWIM

Muse Scoop gingham bikini top
JADE SWIM

Eliza one-shoulder bikini top
JADE SWIM

Coast Bikini Top
JADE SWIM
Bikini bottoms
High rise, cheeky, string and scooped bottoms in the same colors as the tops. I always size these with a little more coverage than I think I need for a long beach day, then keep a cheekier pair for the pool. The double lining makes even the minimal cuts feel secure.

Incline Bikini Bottom
JADE SWIM

Soleil Bikini Bottom
JADE SWIM

Lilah Bikini Bottom
JADE SWIM

Nyra Cheeky Bikini Bottom
JADE SWIM

Nyra bikini bottoms
JADE SWIM

Ties bikini bottoms
JADE SWIM

Vera bikini bottoms
JADE SWIM

Kaia bikini bottoms
JADE SWIM

Muse Scoop bikini bottoms
JADE SWIM

Ties gingham bikini bottoms
JADE SWIM

Bare Minimum gingham bikini bottoms
JADE SWIM

Daya Bikini Bottoms
JADE SWIM
Cover ups and beach separates
This is where JADE starts to look like ready to wear. Seersucker shirts and wide leg trousers, sheer pants and shorts, a sarong skirt and a cut out maxi dress take you from the water to dinner without a full outfit change. Pair any of them with a one piece worn as a bodysuit.

Nyla beach cover-up
JADE SWIM

Aylin halterneck seersucker crop top
JADE SWIM

Amaya sheer wide-leg pants
JADE SWIM

Skyla ruched jersey maxi skirt
JADE SWIM

Iris seersucker top
JADE SWIM

Mika seersucker shirt
JADE SWIM

Nyla satin beach cover-up
JADE SWIM

Yana cutout one-shoulder maxi dress
JADE SWIM
Sculpted one pieces in color
The one pieces keep coming in colors that feel like a mood rather than a trend. Olive, black, sunshine yellow, spring green, powder blue and a cream suit with black trim all keep the same clean, sculpting shape. I like the ruched yellow set for a day when I want the suit and the bandeau to match.
Triangles and bandeaus in warm shades
The tops lean into copper, cream, mauve, yellow and red. Beaded straps and a halter bandeau add a little detail while the triangles stay simple. Mix them freely with the bottoms below, since the whole palette is built to coordinate.
High rise bottoms in every tone
High rise bottoms in brown, cream, green, red and black sit next to a couple of simple string styles. The high rise cut gives a little more coverage and reads almost like a retro swim brief. I would pair a rich brown or red with a cream top for the most polished beach look.
Sarongs and wraps
A wrap skirt is the quickest way to turn a swimsuit into an outfit. These come tied in yellow, rust, taupe and copper, with longer versions in brown and white, plus a strapless cream top and a textured brown mini. Knot one low on the hip and keep everything else simple.
Trousers and shirts for the shore
Loose trousers in orange, red, butter yellow, white and black, a relaxed orange shirt and a wrap top complete the beach wardrobe. They are light enough for a hot afternoon and sharp enough for an early dinner. Try the orange shirt open over a one piece with the white trousers.

Mika seersucker wide-leg pants
JADE SWIM

Mika seersucker wide-leg pants
JADE SWIM

Mika seersucker shirt
JADE SWIM

Mika seersucker wide-leg pants
JADE SWIM

Mika seersucker wide-leg pants
JADE SWIM

Amaya wide-leg pants
JADE SWIM

Dania crop top
JADE SWIM

Aylin halterneck seersucker crop top
JADE SWIM
How I would wear it
Pick one sculpting one piece in a color you love and build the summer around it. JADE was made for women who want swimwear that feels as considered as the rest of their wardrobe, and it rewards that kind of restraint. If you want to keep browsing, I also put together How to Build a Mix-and-Match Bikini Set and Cover-Ups That Do More Work Than the Swimsuit Underneath.
For more in the same spirit, take a look at POST SWIM Swimwear and Onia Beach Dresses and Swim.






































