Jimmy Choo Blossom, the Shoe House's Sunniest Bottle

Jimmy Choo Blossom, the Shoe House's Sunniest Bottle

Jimmy Choo Blossom is the fruit-and-flower perfume from a house that started with shoes. Here it sits with its three siblings, the berry perfumes it reminds me of, and a few soft florals for the days it feels too bright.

Jimmy Choo Blossom is a perfume that came out of a shoe house, and I find that more interesting than it sounds. The label began in 1996, when the bespoke shoemaker Jimmy Choo and Tamara Yeardye, now Tamara Mellon, then the accessories editor at Vogue, co-founded the brand. Mellon called fragrance an integral part of the modern wardrobe, and in 2009 the house signed a twelve-year global licensing agreement with Inter Parfums that began in 2010. The first bottle, simply named Jimmy Choo, arrived in 2011. Blossom followed in February 2015, composed by the perfumer Louise Turner, and it reads like the sunniest afternoon in the family: raspberry, red berries and citrus at the top, sweet pea and rose in the middle, white musk and sandalwood underneath. It is bright without being loud, which is harder than it looks. The first grid below puts Blossom beside three siblings, I Want Choo With Love, I Want Choo Midnight and Fever, so you can hear how far the house's range runs, from a picnic to well after dark.

Twelve boxes on a pale gray page, one for each product in the first three grids of this edit, each with its brand and name printed below: Jimmy Choo Blossom Eau de Parfum, Jimmy Choo I Want Choo With Love Eau de Parfum, Jimmy Choo I Want Choo Midnight Eau de Parfum, Jimmy Choo Fever Eau de Parfum, Burberry Her Elixir de Parfum, Gucci Flora Gorgeous Magnolia Eau de Parfum, Marc Jacobs Beauty Just Perfect Eau de Parfum, Henry Rose Rhu Berry Eau de Parfum, Dolce&Gabbana My Devotion Eau de Parfum Intense, Jo Malone London Peony & Blush Suede Cologne with Jasmine, Versace Dylan Blush Pink Eau de Parfum and Cyklar Flora Veil Roll-On Perfume Oil.
Jimmy Choo Blossom

If you like the opening of Blossom

Blossom opens on red fruit, so the obvious question for me is what else lives in that register. Burberry Her Elixir leans deeper, with strawberry and blackberry accords over jasmine, vanilla, amber and a sandalwood base. Gucci Flora Gorgeous Magnolia swaps the raspberry for a dewberries accord, sets it beside magnolia and finishes with patchouli, which gives it a greener, more grown-up shape. Marc Jacobs Just Perfect is the playful one, with strawberry, passionfruit and mandarin over jasmine and orange blossom, and a base the brand calls vanilla and amber sorbet. Henry Rose Rhu Berry is the outlier: tart rhubarb, strawberry peach jam, musk and sandalwood. Michelle Pfeiffer founded the label and named it for her children's middle names, Henry and Rose. My tip is to spray each on skin and wait ten minutes before deciding, because a berry perfume shifts most in that first stretch, and the jammy notes are not the ones that stay.

Softer, pinker, closer to the skin

Grid three is for the days Blossom feels too bright and you want something that sits nearer the skin. Dolce&Gabbana My Devotion Intense opens on pear blossom and black currant, opens into peony, and settles into Madagascar vanilla. Jo Malone London Peony & Blush Suede pairs red apple with peony and a soft suede base, and the house designs its colognes to be layered, so it plays well with a plain musk. Versace Dylan Blush Pink is the sweetest of the four, with strawberry apple, freesia, orange blossom and marshmallow over vanilla. Cyklar Flora Veil is a roll-on oil, and Claudia Sulewski founded the brand in 2023, so it is the newest name here. It moves from raspberry seed and peony petals to sandalwood, white amber and skin musk. If you want one peony perfume to start with, the roll-on is the quietest. What I would skip is stacking a sweet spray over a sweet body lotion in the same spot, because the two fight and you lose the detail of both.

Wearing it in real life

Perfume is easier to wear than it is to choose, and I think the most useful test is the second hour, not the first spray. Blossom, to my nose, is a daylight scent: errands, a desk, a long lunch. The siblings are for later, and the quieter florals in the last grid are for days when you want people to lean in rather than notice you from across the room. Pick the one you would still be happy to smell on your own collar at six in the evening, and let the rest wait for another mood. If you want to keep browsing, I also put together The Best Jimmy Choo Shoes to Invest In for Fall (And Yes, the Bags) and The Shoe Edit.

More floral and fruity perfumes