Julietta Jewelry

Julietta Jewelry

Juliana Liden, a Brazil-born, Brooklyn-based self-taught designer, launched Julietta in 2021 after an earlier hair-accessories line failed to catch on. She pivoted to jewelry in 2022, hand-painting and reworking a stash of deadstock 1980s components into sculptural, earth- and sea-themed pieces that Moda Operandi picked up as its first global stockist.

Collage of rings, earrings and layered necklaces worn up close, in the spirit of Julietta

Jewelry

Julietta's pieces are handcrafted in Liden's Dumbo, Brooklyn atelier, still built around the vintage deadstock and hand-painting technique that defined her 2022 debut collection. The shapes lean toward the earth and sea, tasseled pendants and conch-like forms, rather than anything minimal or discreet.

Vintage motifs in sculpted jewelry

A wider look at the same sculptural, vintage-referencing approach, drawing on touchstones like Christian Lacroix and Elsa Schiaparelli that Liden has cited as inspiration. It is a young brand, only a few years past its first trunk show, so this is close to the full range of what it currently makes.

Small beginnings, made by hand

Julietta's origin story, a failed hair accessories line rebuilt into jewelry almost by accident, gives the brand a scrappy, hand-built quality that is genuinely rare at this point in a label's life. The tradeoff is scale: with a small Brooklyn atelier behind it, do not expect the range to look like an established heritage jeweler's, and that is arguably the appeal. For a Julietta piece with that handmade feel, I would keep going with rings and necklaces to make your own.

 

To round out the look, see The Fall Jewelry Box and Cendre Jewelry And Watches.