Natasha Denona is a makeup artist and a chemist's daughter, and her Hy-Glam concealer is where I start. I go through the rest of the Hy-Glam line, a few face palettes and four eyeshadow palettes.
Natasha Denona Makeup Artist: The Hy-Glam Concealer and More
Natasha Denona was a model before she was a makeup artist, and she was the daughter of a chemist the whole time. In a 2026 interview she said everything the brand built came from being in front of and behind the scenes, and the brand itself launched in 2016. That mix makes sense once you use her base products. They read like a makeup artist's wish list, written in a chemist's vocabulary. The Natasha Denona concealer is the clearest case. The Hy-Glam Concealer is a liquid serum concealer the brand says gives medium-buildable coverage, a luminous matte finish and up to 19 hours of wear. It was inspired by her Hy-Gen Primer Serum and is the first complexion product in her Hy-Brid collection. The Hy stands for hybrid, she says, because the complexion products are meant to behave like serums with real coverage. The first grid below is the whole base kit. There is the concealer in RN1, a color corrector in C1 from the same line, a translucent setting powder, and a Marshmallow Puff to press it all in. I would learn the concealer first, then add pieces as you need them.
Brighten, then add color
The second grid is where the face gets a little more color. Hy-Glam Brightener came out of the brightening trend, Natasha said, and the brand says it uses the same formula as the concealer in a new concept. B4 is the deep shade. The brand says it brightens the T-zone and high points of the face, and it can also correct brown under-eye circles. Then the palettes. Hy-per Natural is a no-makeup-makeup palette with five eyeshadows, a blush duo and a bronzer and contour trio, and Love Face packs eye shades, a taffy-pink cream blush and a champagne highlighter into something you can throw in a bag. The Mini Bronze and Glow Cheek Duo is the smallest of the set, a highlighter paired with a new bronze blush. My tip is to do cheeks before the brightener. Blush first, then a small dab of the brightener on top of the cheekbone, and the two read as one continuous glow instead of two separate steps.
Where the brand began
Eyeshadow is where the brand began. Denona herself calls it an eyeshadow brand, and these four eyeshadow palettes show why. I Need a Nude is a stone-feel set with glossy and sparkling wet-effect finishes, I Need a Cool leans taupe, gray and smoky brown, Tan is sandy, caramel and chocolate, and Retro Glam mixes greens, pinks and nudes in a midi-sized format. Each has fifteen pans, and the brand arranges them so any row or group of four makes a complete eye look. Pick by undertone first. If you wear gold jewelry, reach for Tan, and if silver looks better on you, Cool is the easy choice. What I would skip is swatching every pan on your hand and judging the set by it. These formulas are meant for the lid, over a little primer, and they look far better there than on skin that is not the same color as yours.
A small routine
You do not need all twelve of these. A reasonable small routine is the concealer, the powder pressed on with the puff, one palette for the lid and a little cheek color. That is a face a makeup artist would recognize. Let the concealer set for a couple of minutes before you blend, which is the tip Natasha gives herself, and you will see why the rest of the line builds on it. If you want to keep browsing, I also put together Natasha Denona Foundation and RMS Beauty and the Makeup Artist Who Rebuilt Her Own Kit.
