The RIER brand is a Paris label founded in 2019 by South Tyrol-born designer Andreas Steiner, who worked at Prada, Miu Miu and Louis Vuitton. I go through its wool layers, dresses, shorts and boots that bring Alpine function into the city.
RIER Brand: Alpine Wool Layers Made for the City
Andreas Steiner's RIER: Wool Layers With Purpose
RIER's sweaters and fleece pieces make the label's central proposition easy to understand. Andreas Steiner founded the brand in 2019 after working at Prada, Miu Miu, and Louis Vuitton, then returned to the South Tyrol traditions that shaped his eye. The result is natural wool, clean closures, and warmth that does not look like technical gear.
City virgin wool-fleece half-zip sweater
RIER
$745
Cotton-jersey T-shirt
RIER
$240
Polar Jogging virgin wool half-zip sweatshirt
RIER
$725
Ribbed virgin wool sweater
RIER
$745
Polar wool-fleece half-zip sweatshirt
RIER
$865
Ribbed silk turtleneck sweater
RIER
$1,070
Wool sweater
RIER
$825
Polar wool-fleece half-zip sweatshirt
RIER
$865
Alpine Shapes Reworked
The rest of the selection keeps the mountain reference but moves it into dresses, shorts, and boots. Steiner has described wanting to bring a functionality from the mountains into the city, working with local artisans and regional materials rather than copying a costume. Wear one practical piece with something polished and the balance holds.
Our honest take
RIER is for someone who wants clothing to earn its place through use. The silhouettes are reduced, but the materials and construction give them enough presence for more than a weekend outside town. If you take one thing away, buy the wool layer you can imagine wearing on a train, in a meeting, and on a long walk afterward.
