Explore Sheena Yaitanes's Kosas makeup, from complexion and cheek color to eye definition, lip care and gloss.
Sheena Yaitanes Makeup: Kosas Products for Face, Eyes and Lips
A skin-minded Kosas edit from the founder who started with four lipsticks and brought science and painting into color.
The Kosas face starts with skin-aware color
I would begin with Revealer Foundation SPF 25, Revealer Concealer and Cloud Set Setting Powder, then add Blush is Life and a Wet Lip Oil Gloss. The Kosas complexion products make a clear first routine, with skincare-minded formulas and easy color choices.
Yaitanes founded Kosas, which launched in 2015 with four lipsticks. She studied chemistry and biology at UC Irvine and earned an MBA at Chapman, bringing a science-minded interest in formula together with a love of art and color.
Kosas complexion products for a skin-first base
Kosas cheek color and glow from blush to highlighter
Kosas color brings an artist eye to makeup
Yaitanes completed a painting apprenticeship with artist Stephanie Pryor, a creative thread beside her science training. I like the line best when that painterly shade sense meets a practical cheek, eye or lip step.
She has said Kosas campaign stories often come from moments in her own life. Revealer Concealer grew from her experience with sensitive, acne-prone skin and the search for makeup that would help skin look and feel better.
Where I would start with Sheena Yaitanes’s Kosas line
I would start with Revealer Concealer and Cloud Set, then choose one lip finish. That combination shows how Yaitanes links complexion comfort with color. The rest of the routine can follow whatever kind of makeup feels like you.
