Soft Launch

Soft Launch

Reliable sweatshirts, shirts, shorts and linen dresses for dating, situationships and everything in between. It is for anyone who wants to look good without looking like she tried.

A soft launch is all about showing a little without making a big announcement, and the clothes should do the same. I think of it as the outfit you wear on the third date, when you want to look like yourself and not like you tried too hard. That means reliable pieces that already live in your closet.

 

I would start with a sweatshirt, because The Great. and Sporty & Rich both make ones that look good with bare legs and a good pair of sandals. Add the AGOLDE Parker shorts or Levi's 501s, then a crisp shirt like the ASKK NY Crosby or the Frank & Eileen denim button up. When it is warm, Sanctuary and AQUA make linen dresses that need nothing but a bag and a tote like LSPACE's holds everything. Pick the one you would be happy to be photographed in by accident.

Soft Launch collage