Soia & Kyo is the Montréal outerwear label Ilan Elfassy started in 2004, known for clean-lined coats in leather, wool and down. I want my coat to be the quietest thing about me, and this is where I look first.

Soia & Kyo Coats: A Guide to the Best Fits
The quiet confidence of a good coat
I judge a coat by whether I stop thinking about it after the first five minutes, and Soia & Kyo makes coats that pass. Ilan Elfassy, the founder and creative director, started the label in Montréal in 2004 to make his own fashion, and the outerwear came out simple but original, with precise tailoring and combinations of leather, wool and down. The focus is on shape and material, never ornament.
The brand is part of APP Group now and still designs in Montréal. In 2021 it released its first fully fur-free collection and widened its best-known styles from XXS to 3X, which tells me someone there is paying attention to real bodies. The team has also reworked familiar coats with stretch down, removable bibs and light cotton-shell puffers, so outerwear stops feeling reserved for the worst day of winter.
That balance is the appeal for me. A coat can be practical without disappearing into the weather.

Outerwear for the in-between hours
Few things in a closet have to earn their keep like a coat. The Oversized Leather Bomber is the most relaxed shape here, and I would wear it over a fine knit with straight trousers so the volume reads deliberate, not heavy. The Abilene Jacket and Bree Jacket bring a pale powder note that lightens darker basics, while the Ulla Coat in black is a clean anchor. The Juliette Short Trench Coat in light oak makes sense with jeans and loafers on a wet morning, and the Blaire Packable Trench Coat is the one to keep by the door when the forecast cannot decide.
For something darker, the Sheila Jacket in espresso feels warmer than black, and the Miku Jacket and Adelaide Jacket offer other black shapes. The Claudelle Jacket, Diane Coat and Talyse Jacket fill in the rest of the rack. Picture her leaving the office in the Juliette Short Trench Coat, then folding the Blaire Packable Trench Coat into her tote for the walk home. My practical tip: try the coat on over your usual sweater, especially a chunky one, and make sure your arms still move.



The next layers I would add
The coats already have a strong run, so I used these additions to change the texture and cover the small decisions around an outer layer. FABIANNE-MC, ILANA-H, TALA-HC, SUZAN-HC, ABBI-Y, KIANA-Y, ILANA-UY, GENE-MC, BRITTA-Z and PENNY give the wool side more choice, while SONNY-U, ORIANA, MARILOU-D and SORA bring in down. KENDELL-M, ADAIR and ODETTE are lighter jackets, and MIU changes the register with leather.
I like that the list does not stop at the coat. ELIZABETH, WANDA, DOROTHY and DELANI are scarves, JULIA-D is gloves, and YLVA-M, MCKENZIE and AMALIE-RN are hats. KELANI and ANNISTON make room for a knit or top underneath. I would build around one coat and one useful accessory, not a matching set. With wool I would keep the scarf soft and the coat clean, and with down I would try a close hat and gloves so the silhouette does not get bulky.
What I would skip: another coat in nearly the same weight as the one I own. I would order by the gap I can name, whether that is a wet commute, a very cold walk or a layer that works indoors too, so every new pick has a job.

ELIZABETH
Soia & Kyo

WANDA
Soia & Kyo

FABIANNE-MC
Soia & Kyo

DOROTHY
Soia & Kyo

SONNY-U
Soia & Kyo

ILANA-H
Soia & Kyo

JULIA-D
Soia & Kyo

YLVA-M
Soia & Kyo

TALA-HC
Soia & Kyo

SUZAN-HC
Soia & Kyo

ORIANA
Soia & Kyo

MARILOU-D
Soia & Kyo

MCKENZIE
Soia & Kyo

KENDELL-M
Soia & Kyo

DELANI
Soia & Kyo

AMALIE-RN
Soia & Kyo

ABBI-Y
Soia & Kyo

KIANA-Y
Soia & Kyo

KELANI
Soia & Kyo

ILANA-UY
Soia & Kyo

GENE-MC
Soia & Kyo

BRITTA-Z
Soia & Kyo

ADAIR
Soia & Kyo

ANNISTON
Soia & Kyo

SORA
Soia & Kyo

PENNY
Soia & Kyo

ODETTE
Soia & Kyo

MIU
Soia & Kyo
The coat you build around
Soia & Kyo's strength is consistency. It began with outerwear in Montréal, and the same love of simplicity still makes sense across leather, wool, down, trenches and lighter layers. I would start with the Juliette Short Trench Coat if my climate asks for something easy to move in, or the Oversized Leather Bomber if I wanted more shape in an outfit. In my mind, the right coat is the one you reach for before checking the mirror: it keeps its lines, sits right on your shoulders and makes whatever is underneath feel like you. Although I suspect I would buy a scarf first.






















