That's So Fetch was founded in 2018 by Sam Finlayson and Tim McFadyen, and the way Tim tells it, the plan was never global. In a 2023 case study he says, "To be honest, we never had ambitions to start a global fashion boutique." The idea grew from Sam watching influencers on Instagram and thinking it would be good to be part of that world. The label is Australian, based in Melbourne, and from the start it packed orders out of a Melbourne warehouse. If you want to keep going, Scanlan Theodore Dresses: The Melbourne Label That Built Its Name on Crepe Knit is the one I would read next.

 

That origin explains the clothes. The brand describes itself as a one-stop shop that runs from festival looks to the dress for an upcoming event, and Tim has said what keeps the team going is hearing that a customer wore one of their dresses for an 18th birthday and felt amazing. So when I write about That's So Fetch dresses, I am really writing about the dress you wear to a particular night. It is October, which means holiday party invitations are about to land, and that is exactly the season this label was built for. I went deeper on a related idea in Hello Molly Dresses: From a First Pair of Pants to Party Season.

 

Start with the satin minis. In my fashion dreams she is walking into a dinner in the Cecilia in baby pink, the cowl neckline and layered hemline doing the talking, with a slim clutch and nothing else loud. The Edina in black has a tie-up back and adjustable straps, so it can be tuned to the person wearing it. The Odessa in black adds front cut-outs and thick straps, and the Beverly in yellow is strapless with a fold-over neckline for anyone who wants color on a dark evening.

 

My one practical tip: on any strapless satin dress, read the product page for an invisible zip and silicone tape at the neckline, and look for lining. The Beverly lists both.

Sequins behave differently under light, so look at the neckline and hem before the color. The Zeta in black is strapless with sequin fabric, and the page lists it as 100% polyester, which tells me it is a structured, party-first piece rather than something soft. The Ayesha, also black and strapless, has a pleated hemline and is fully lined, with an invisible side zip and silicone tape on the inside neckline, which the page says keeps it in place all night.

 

Pink does most of the work here. The Hayley in hot pink has a fold-over straight neckline and a lace-up tie back, and the Nara in hot pink sequin is fully lined with boning at the bust and off-the-shoulder sleeves. The Olivia in baby pink sequin is the softer version, with a cowl neckline and tie-up straps. If you remember the Olivia in pink sequin from the brand's influencer posts, this is that dress. The label has grown through collaborators on Instagram and TikTok, so this is a label that knows how a dress looks in a post as well as in a room.

 

For rhinestones, the Alaia in pink has a plunging neckline adorned with rhinestones, the Melanie in purple pairs a halter neck with a plunge, and the Khari adds long sleeves and an off-the-shoulder cut for cooler nights.

 

In my fashion dreams she wears the Khari to a rooftop in late October with bare legs and a boot, sparkle under a coat.

 

What I would skip: a sequin dress with heavy jewelry. Let the dress be the only shine.

Fit is the whole point of a corset dress, so check the structure before the styling. The Stavia in white has a bodycon fit, a corset top with boning details and padded busts with wiring underneath. The Mikail in black has a bustier top with boning and under-bust wiring over a double-lined skirt with a mesh top layer. Boning and wiring are what keep the bodice in shape, and they are worth confirming on every product page.

 

White is the story in this group, and I would be clear about it: it reads as bridal, so wear it to a shower, an engagement party or a birthday, and leave it at home when you are a guest at someone else's wedding. The Jetta is a strapless corset mini with a lace-up back and a puffy tulle underskirt. The Gilmore adds long mesh sleeves, and the Zanaya has a sweetheart neckline with adjustable straps and double lining.

 

For something less expected, the Aderyn is a satin corset maxi in teal with a mesh corset, a lace-up back and an invisible zip. The Belle in hot pink is a sweet A-line with a corset top and padded busts, and the Sheila in beige has puffy off-the-shoulder sleeves with a criss-cross tie front, which is the softest way into the shape.

 

The fitting-room test: sit down in it. If the bodice rides up or pinches, size up before you commit to the hem length.

 

What I would skip: a lace-up back you cannot reach alone. Ask whoever is getting ready with you to tie it before the car arrives.

The label's whole pitch is the right-night dress, and the maxi dresses are where that gets dramatic. The designs lean on construction: a tulle layer for volume on the Iridessa in baby pink, a double lining with an open tie-up back on the Athenia in deep red, and silicone tape inside the shoulders of the Athenia for a secure feel.

 

For a looser line, the Marielle in brown is flowy chiffon, fully lined, with a halter neck and gathered waist. The Madeleine in pink has a square neckline, a tie-up halter and side ruching with a leg split. The Aveline in plum is strapless with a flowy skirt and a front leg split, and the page mentions a gold hardware detail at the waist. The Cambria in blue floral is mesh, with a halter neckline and thick ties.

 

If you want to stay closer to the body, the Floretta in aqua is a one-shoulder bodycon in stretchy fabric, fully lined, and the Lennen in blue is strapless mesh with a twist front.

 

The night I imagine for it is a December wedding after-party, long skirt, a wrap in the car, and a split that shows at every step. Before buying, walk across the room in it. A leg split is only useful if the dress does not pull open when you take a stair.

 

What I would skip: a maxi in the same color as your bag and shoes. Break it up with metal.

Midi length is the quietest part of this label's range, and it is where I would shop if you do not want a sequin in sight. The Solem in white linen is the daytime one: a sweetheart neckline, short puffy sleeves with frilled edges, buttons down the front and a shirred back. Linen and buttons make it a brunch dress, a garden party dress, even a rehearsal dinner.

 

The fabric notes matter. The Quinn in burgundy is a ribbed knit with a high neckline and short sleeves, and it is the closest thing to a fall dress in the group. The Milan in black is bodycon with diamond detailing at the bust and a side slit. The Destiny in black has a floral lace pattern on sheer material with a back slit, and the Krielle in emerald has a ruched bust, boning down the center, double lining and a criss-cross tie back.

 

The softer side belongs to the Nicola in baby pink with double lining and frills, the Kira in dark blush with an asymmetrical neckline and thigh split, and the Jennifer in dark blue floral, a satin-like dress with spaghetti straps and a thigh-high split.

 

Picture her at a long Sunday dinner in the Quinn with tall boots and a leather jacket on the back of the chair. The test is to raise both arms. If the knit or satin rides up, the hem is wrong.

 

What I would skip: sheer lace without checking the lining. Read the page first.

Here is my order. First, decide the occasion, since that is what this label was built around: festival, birthday, dinner, party. Second, choose the structure, satin for ease, corsets for shape, sequins for a loud night, a midi for a calmer one. Third, check the practical notes on the page: lining, invisible zip, silicone tape, boning.

 

If I were packing one for a party this month, I would pick the Cecilia in baby pink or the Olivia in pink sequin and add a boot. That's So Fetch started because two founders in Melbourne wanted to be part of what they saw on Instagram. The best proof is still the 18th birthday dress, worn once and remembered.