The Marc Jacobs Tote Bag pink range works because the name is embossed rather than printed, so the logo is visible without being a graphic. In pink that reads very differently depending on the saturation, moving from soft and almost incidental to deliberately loud. Small and medium are genuinely different bags rather than the same bag scaled, since the handles stay the same length. The design descends from the canvas tote every art student carried, reissued in leather and positioned as a fashion object, which is a joke the brand is clearly in on. It became ubiquitous around 2021 and has held, which almost nothing from that year did.

Ribbon Pink is the brighter of the two and reads almost fuchsia in daylight. Petal Pink is muted enough to sit beside grey and navy without fighting them.

Outside the tote the label is making smaller, harder-edged bags in the same house style. The Snapshot is the other design that broke through, a rigid rectangle with an oversized clasp that photographs unusually well. A saddle shape in pebbled leather moves in the opposite direction, soft and quiet and almost without branding. The micro sizes are not practical and are not pretending to be, which is the honest version of a trend most brands fudge. Together they cover the gap between a bag that carries things and a bag that finishes an outfit.

The Scene sits under the arm on a short strap, so it stays close in a crowd. The Snapshot in Ribbon Pink is the crossbody version of the same idea.

The medium is the only size that holds a laptop, and most people buy the small and then regret it. Smooth leather in a pale pink will mark, and the brand's own care instructions are not going to save you from denim transfer. If you wear a lot of indigo, take the hot pink over the pale one and stop worrying about it. The tote is also one of the few logo bags that still looks deliberate rather than dated four years in. That is a better record than most of what launched alongside it.