What Is NIIHAI? Boots, Fringe Dresses, Skirts and Tops From the Label Everyone Asks About

Concept Hotels' profile says Nii HAi was founded by Rosie Williams in 2019 after she finished her law degree, with Pablo Chamorro joining in 2020. In an interview with ISLA, Williams said the brand philosophy is stick to your guns, which means trust your gut and do what you want to do. She also said Nii HAi makes clothes she wants to wear. Vogue calls it a London brand.

That attitude explains the pieces: fringe, leather, lace-up boots, tiny shorts and cropped knits, all with a little attitude.

My tip: start with one statement piece and build around it. Fringe or leather is enough on its own.

What I would skip: wearing three statement pieces together. The clothes are loud enough.

Start from the ground. The Lock Up heel and the Honeycomb lace up heel are the glamorous end, the Striker and Boxer boots are the heavy-duty pair, and the Mission boot and the open toe wedges are the softer options.

Practical tip: lace-up boots stretch with wear, so buy the size you can lace comfortably over a thin sock. A half size down rarely works.

Styling idea: wear the boots with the Sandy moto shorts and a plain tee. It is a complete outfit.

What I would skip: heels you cannot walk a block in. Try them at home on a hard floor first.

The dress grid is the brand's busiest. The Rel, Charli, Hailey and Mila dresses are everyday minis. The Charli fringe, Fringe mini and Elle fringe dresses have movement, and the Lazer cut dress and Tutu dress are more dramatic.

Practical tip: fringe dresses are lighter than they look, but they tangle. Hang them, never fold.

If you want one dress, the Rel is the plain starting point and takes accessories well.

What I would skip: a very short dress for a night when you will be dancing without shorts underneath. Check coverage.

The bottoms are casual and fun. The Lara and Lazer skirts, the Sandy and 2k moto shorts, the London suit shorts and the Booty shorts sit with track pants like the Stirrup jogger and Capri tracksuit pant, plus the baggy jeans with studs.

Styling idea: tracksuit pants with a fringe top is the easiest high-low mix.

Fit note: the moto and booty shorts are cut very short. Size up for comfort.

What I would skip: studded jeans if you spend all day sitting at a desk. They are better for evenings out.

The last grid is where you build the outfit. The Lara fringe top, Tess top and Mila top are the easy options. The fringe bodysuit and Leather lazer top are the statement picks, and the Bubble cardi, Button up cardigan and Deep jumper are cosy.

Practical tip: layer a cropped cardigan over a bodysuit for a cleaner shape. Knits stretch, so fold them instead of hanging.

Colour note: black and cream are the easiest to match with everything else.

What I would skip: buying every colour of one style. Pick the shade you will wear most.