Who Owns Birrot: The Two Founders Behind the Label

Who Owns Birrot: The Two Founders Behind the Label

Who owns Birrot? Its two founders, Kyeongmin Kim and Seyoung Hong, who started the Copenhagen label in 2018 and still design it together.

Who owns Birrot

Birrot is owned and run by its two founders, Kyeongmin Kim and Seyoung Hong, who started the label in Copenhagen in 2018 and are still its joint creative directors. The Danish business register lists Birrot ApS from 13 September 2018, with Kim as managing director. Both grew up in Seoul, and the clothes are made in Korea.

Phia digital closet demo with pieces from this Birrot edit: save the Birrot Lay2 Fitted Shirt as you browse, Gmail receipts fill your Closet, and Phia builds an outfit in one step

Birrot, Answered

Two founders, still in charge. Birrot was founded in 2018 by Kyeongmin Kim and Seyoung Hong, who go by Min and Sey. Birrot's own about page calls them founders and joint creative directors, and Vogue Scandinavia quotes Sey Hong as co-founder and creative director. Neither their site nor the press coverage names an outside investor or a parent company.

 

Where is Birrot from? Birrot is a Copenhagen label, founded there in 2018. The two founders are from Seoul and moved to Copenhagen, and the brand describes itself as mixing Korean design heritage with Scandinavian minimalism.

 

Where are Birrot clothes made? The product labels at Moda Operandi say made in South Korea, and a Danish retailer describes production at a small sewing workshop in Korea. Birrot's own site says it inspects production daily and makes unannounced visits to the facility.

 

What does Birrot mean? Vogue Scandinavia says the name comes from a Korean word that means to draw a process to its conclusion. SSENSE gives the same translation.

Birrot at a glance

Here are the basics on the label, in one place.

 

Founded. 2018, in Copenhagen.

 

Founders. Kyeongmin (Min) Kim and Seyoung (Sey) Hong, joint creative directors.

 

Where the founders are from. Both grew up in Seoul.

 

Base. Copenhagen, with the shop at Klareboderne 12 in the city center.

 

Where the clothes are made. South Korea, per the Birrot product labels at Moda Operandi.

 

What they make. Womenswear built around a uniform: tops, knitwear, skirts, trousers, dresses and jackets.

 

Company record. Birrot ApS, CVR 39857545, registered in Copenhagen on 13 September 2018, with Kyeongmin Kim as managing director.

Shirting as the base layer

The brand describes what it makes as a uniform, and the tops are where that idea is clearest. They are cut to be repeated, layered and worn into the ground rather than photographed once.

 

If you want to build a minimal uniform of your own, start with the shirts. If you are still hunting for the shirt itself, here is how to choose a button-down you will actually wear.

Skirts with Korean precision

Where Copenhagen brands tend toward looseness, BIRROT holds a line. The skirts are cleanly drafted and quietly technical, which is the Korean half of the equation showing itself.

Knitwear for the in-between months

Copenhagen weather is famously unromantic, and the knits are built for it. This is the least performative part of the collection and probably the most used.

 

For the same quiet Scandinavian knit, fall according to Toteme is the other place I look.

Jackets that do the work of a coat

The outerwear is scaled for cycling, commuting and moving between work and dinner without a costume change, which is the lifestyle the founders explicitly designed for.

Trousers, finished properly

Small collections, made well, in a workshop the designers know by name. That is the brand's entire production philosophy and the bottoms are where you can feel it.

Two founders, one point of view

Copenhagen Fashion Week produces a lot of noise and not much longevity, and my edit on Copenhagen Fashion Week style is about what lasts. BIRROT has been at this since 2018 with the same two people making the decisions, and it shows.

Phia digital closet demo with pieces from this Birrot edit: save the Birrot Lay2 Fitted Shirt as you browse, Gmail receipts fill your Closet, and Phia builds an outfit in one step