Beauty

Does Tallow Belong In A Skincare Routine

Tallow has worked its way from the kitchen shelf to the skincare shelf, and it earns a place there when a routine needs something richer and more protective. It makes far less sense as a replacement for every lighter step, especially sunscreen or a morning cleanser that never needed to be heavy in the first place.

Tangle Teezer Was Turned Down on Television and Sold Anyway

Tangle Teezer began with a hairdresser's lightbulb moment in 2003, was turned down on a TV pitch show, and went on to win a Queen's Award. Here are its four best-known brushes, other paddles and detangling brushes worth a look, and the leave-in sprays that make knots let go.

Way, Not Wow: A Wash Day Through the OUAI Shelf

OUAI is a hairstylist's brand that quietly grew a body-care and fragrance shelf, and this edit walks through all of it. Start with the wash-day and leave-in basics, move on to the St. Barts and Melrose Place body products, then finish with the three eau de parfums.

Neutrogena Hydro Boost: The Water Gel from a Clear Soap Formula

Neutrogena Hydro Boost is one of the easiest ways I know to give thirsty skin a light layer of water, and the brand behind it dates back to 1930. Here is the Hydro Boost line itself, other gel moisturizers in the same bouncy mood, and serums to layer underneath.

A Stylist's Trip to Japan and the Bio Ionic Curling Iron It Led To

A Bio Ionic curling iron traces back to 1997, when stylist Fernando Romero built a brand around mineral technology he first came across in Japan. Here are the irons and the twist-together styler, the other wands I compare them with, and the flexible sprays that hold a curl without stiffness.

Good Molecules, the Retailer's Own Line That Turned Into a Habit

Good Molecules began in 2019 as the in-house skincare line of a beauty retailer, and it has stayed stubbornly simple ever since. Here are the toners, serums and creams from the line itself, the other serums I would put on the same shelf, and the eye creams I pair with them.

Aveeno, From a Bath of Oats in 1945 to the Body Care I Still Trust

Aveeno takes its name from Avena sativa, the common oat, and it has been building gentle routines around that grain since 1945. Here are the Aveeno lotions and creams I keep within reach, the soothing body lotions that pair with them, and the mild washes that come first.

Telescopic Mascara Has Been Starting Arguments for Over 15 Years

Telescopic mascara from L'Oréal Paris has been on shelves for over 15 years and still starts arguments online. Here is the original and the Lift, the lengthening formulas I compare it to, and the primers and serums that work on the lashes underneath.

Inside the r.e.m. beauty Bag: The Singer's Glossy, Glowy Little Universe

r.e.m. beauty (r.e.m. beauty, if you type it fast) arrived on November 12, 2021, and it has been the sparkly, soft-focus corner of my makeup bag ever since. Here are the brand's highlighter topper, mascara, blush, liner and gloss, then the highlighters and glossy lip oils I would set next to them.

Morphe Started With Brushes at a Trade Show, and I Still Shop It for Eyes

Morphe began in Los Angeles in 2008 as two siblings selling makeup brushes at trade shows. Here are the eye and brow pieces the brand makes, a shelf of other palettes to compare, and the setting sprays that keep it all in place.

Perricone MD and the Dermatologist Who Wanted Skin to Look Rested

Perricone MD began in 1997 with a dermatologist and a very particular idea of what a face should look like on a good day. Here are the serums and finishing creams the brand built its name on, the No Makeup range for days you want less, and the firming moisturizers from other labels that I would put next to them.

Saltair, Iskra Lawrence and a Body Wash That Says Every Body Is Welcome

Saltair began in West Hollywood in January 2022, started by model Iskra Lawrence with a simple promise printed right on the bottle. Here is the Saltair shower and lotion lineup, the other body washes I would put next to it, and the serums and creams that finish the routine.

The ILIA Skin Tint and Six Lip Tints: How a Vancouver Brand Found Its Glow

The ILIA skin tint is the product I reach for in place of heavy foundation, and the brand began with a small Vancouver idea about tinted lips. Here is the complexion set I build around it, the eye and lip pieces from the same brand, and the other tinted sunscreens that do a similar job.

Wow Dream Coat and the Frizz Spray That Refused to Stay a Secret

Wow Dream Coat launched in 2017 and became one of the most talked-about frizz sprays around. Here is the original and its two variations, the rest of the COLOR WOW shelf worth knowing, and the smoothing sprays and creams from other brands that do a similar job.

DERMAFLASH Started With a Broker, 6,000 Facials and a Shower Idea

DERMAFLASH came out of one founder's years of dermaplaning facials before she turned the technique into a sonic device. Here is the device, the refills, other dermaplaning razors, and what to put on skin afterward.

Lash Princess and the Rest: An essence Mascara Shelf Worth Building Around

Every group chat has one opinion about essence mascara, usually about Lash Princess. Here are the four essence formulas I keep coming back to, the volumizing mascaras from other brands that do a different job, and the removers that get all of it off at night.

Sol de Janeiro Perfume: Beach-Day Sweetness, Numbered and Ready to Layer

Sol de Janeiro perfume is built on a simple idea: skin that smells like a warm afternoon by the water. This edit walks through the numbered mists, the jelly balms and eau de parfum, and the Bum Bum creams that go underneath.

Fenty Beauty Eaze Drop Blurring Skin Tint and the Art of the Light Base

The Fenty Beauty Eaze Drop Blurring Skin Tint arrived in March 2021 in 25 shades, and it is Fenty's lightest take on a base. Here is the tint and its Fenty siblings, other blurring tints I like, and the liquid blushes that go over any of them.

Ulike, the Hair-Removal Brand That Grew Up Fast, and What I Put on Skin Afterward

Ulike was established in 2013 as a home beauty device company focused on hair removal, and it now sells in 17 countries and regions. Here are its IPL devices, the other tools people compare them with, and the cooling gels I keep in the fridge for after a session.

Hair Dye Colors, From a Paris Chemist's Formula to Your Bathroom Sink

Choosing hair dye colors starts with knowing what kind of change you want: a lasting shift, a soft tint or something bright. Here are the permanent kits, the semi-permanent and vivid shades, and the shampoos and conditioners that look after color once it is in.

The Best Skincare Is Sunscreen

The best anti-aging product is the one you wear every day

Press-On Manicure Notes: Living With Glamnetic Nails

Glamnetic nails began as a small idea in a Los Angeles apartment and grew into one of the best-known press-on brands around. Here are four of its shades I keep reaching for, other press-on sets worth trying, and the cuticle oils that keep the whole manicure looking good.

Avène Cicalfate, Spring Water From Southern France and a Very Calm Shelf

Avène cicalfate is the restorative cream made for sensitive skin, and it comes from a thermal spring in southern France. Here are the Avène Cicalfate+ and Tolerance Control picks, the hydrating serums and cleanser from the same brand, and barrier creams from other labels.

Tarte Shape Tape Creamy Concealer: A Psychology Student's Cheek Stain Grows Up

Tarte Shape Tape Creamy Concealer is the softer, more hydrating member of a family that turns 10 in 2026. Here is the story of the brand, the whole Shape Tape lineup, the rest of tarte for the face, and other creamy concealers to hold up beside it.