House of Sunny is the Hackney label Sunny Williams started in 2011, a playful, retro take on knitwear and everyday tops. I like how much shape and humor it fits into clothes you could genuinely wear on a Tuesday, and this edit is where I would begin.

House of Sunny Knitwear: Where to Start
The tailor behind the cardigans
I keep reading about House of Sunny for one reason: you can see that its founder learned to make suits. Sunny Williams studied art, went on to fashion college and learned tailoring before starting his own line in Hackney in 2011, and I think that is why the brand's knack for shape feels earned rather than borrowed. You see it in the mix of polished and playful, with knitted motifs, bright color and a familiar cardigan given a less expected graphic.
The label also makes in small, deliberate runs, which suits something so unbuttoned in spirit. I like that it can reference a lake-house cardigan, a 1970s color palette or a printed mesh set without losing the sense that someone actually wants to wear these things on a Tuesday. The collections feel like souvenirs from a brighter version of daily life.

Knits with a little personality
I come back to House of Sunny for knitwear that starts with the familiar and then shifts the mood. The Pom Pom Tripper Cardigan is a sky-blue knit with a small graphic, an easy way to make straight jeans feel considered. The Ragdoll Sweater takes a heavier, graphic approach, so I would let it be the focus with a clean trouser and simple shoes. The pale-blue Peggy Cardigan is the softer bridge between those two moods. I went deeper on a related idea in NAADAM Cashmere Knitwear: Where to Start.
Picture her on a late-afternoon walk in the Pom Pom Tripper over a white tee, then wearing the Ragdoll to a pub with a long skirt. My rule: let one motif do the talking and keep everything else quiet.


Pom Pom Tripper Cardigan
House of Sunny

The Ragdoll Sweater
House of Sunny

Peggy Cardigan
House of Sunny

Vanilla Peggy Cardigan
House of Sunny

The Lady Tripper Cardigan
House of Sunny

St Ives Tripper Cardigan
House of Sunny

Bambi Peggy Cardigan
House of Sunny

Cable Peggy Cardigan
House of Sunny

Tops that make the pattern
The tops are where the pattern play feels easiest to wear. The Gingham Ruffle Top gives a familiar check a softer outline, so I would pair it with straight denim and keep the accessories plain. The Double Layer Mesh Top in pale grey has the sheer, layered quality I like for evenings, with a bralette under it and a tailored trouser. The Tropical Mesh Top does the opposite and brings the color forward, so I would wear it with a quiet black skirt rather than trying to match its print. If you want to keep going, All My Love Tops and Pants: Where to Start is the one I would read next.
In my fashion dreams she leaves a gallery opening in the Tropical Mesh Top and a long coat, looking dressed without looking planned. Before choosing, I would decide whether I want the pattern or the silhouette to lead.

Prints for a day with no dress code
Here, one print sets the tone and everything else stays practical. The Tropical Mesh Skirt and the Hydrangea Asymmetric Mesh Skirt both bring movement, but I would style either with a simple tee instead of building a full pattern-on-pattern look. The Goldfish Hockney Dress is the charming outlier, with a marigold color and a fish motif that give the Hockney name a sunnier, painterly twist.
For a day with a long walk and a last-minute dinner, I would choose the Peggy Pant and a plain knit, and carry the Tassel Sling for its texture. What I would skip is wearing all the prints at once. Let one piece be the souvenir and keep the others plain.

A brighter kind of everyday
House of Sunny feels like a reminder that daily clothes can have a point of view without needing an occasion. Sunny Williams built the label around shape, color and a slower pace of making, and I can feel those priorities in a print that is never quite ordinary and a cardigan that does not ask to be saved for later. I would start with one good knit, wear it often, and let the rest of the look stay loose, although I suspect the second cardigan follows quickly.






















