Achille Maramotti, a lawyer by training from a family of tailors, founded the house in Reggio Emilia, Italy, in 1951, first as Confezioni Maramotti, renaming it Max Mara when it moved headquarters in 1957. His idea was to bring American industrial manufacturing into European tailoring, turning the coat, a masculine wardrobe staple, into a defining piece for women, a project that produced the 101801 camel coat designer Anne-Marie Beretta created for the house in 1981.
Max Mara

Accessories
Max Mara built its name on outerwear engineering, not on accessories, so the smaller pieces in the range tend to function as quiet support for the coats rather than as the main event. That hierarchy still holds here, pieces that finish a look built around a jacket rather than compete with one.

Alpaca-Wool Gloves
Max Mara

Leather Belt
Max Mara

Leather Belt
Max Mara

Silk Scarf
Max Mara

Silk Scarf
Max Mara

Cashmere Scarf
Max Mara

Cashmere Scarf
Max Mara

Cashmere Scarf
Max Mara

Cashmere-Silk Stole
Max Mara

Square Wool-Silk Shawl
Max Mara

Leather Bandeau Belt
Max Mara

Mask-Frame Metal Sunglasses
Max Mara

Mask-Frame Metal Sunglasses
Max Mara

Mask-Frame Metal Sunglasses
Max Mara

Oversized Square-Frame Acetate Sunglasses
Max Mara

Oversized Square-Frame Acetate Sunglasses
Max Mara
Coats
This is the category the entire house was founded on: Maramotti treated the coat as the garment worth perfecting first, and by 1981 that obsession produced the 101801, the camel wool and cashmere design that became one of fashion's most reproduced silhouettes. The coats in this edit sit in that direct lineage, tailored construction dressed up as something simple.

Reversible Shearling Short Coat
Max Mara

Alpaca-Blend Coat
Max Mara

Shearling Coat
Max Mara

Camel-Mohair Long Coat
Max Mara

Cashmere Coat
Max Mara

Short Cashmere Robe Coat
Max Mara

Water-Repellent Double-Breasted Gabardine Trench Coat
Max Mara

Rebus Double-Breasted Wool Cashmere Coat
Max Mara

Teddy Coat
Max Mara

Madame Coat
Max Mara

Tedgirl Coat
Max Mara

Tedgirl Coat
Max Mara

Olga Short Coat
Max Mara

Manuel Coat
Max Mara

Tedgirl Coat
Max Mara

Madame Coat
Max Mara
Bags
Bags arrived on Max Mara's roster long after coats defined the brand, part of the company's slower expansion into full ready-to-wear over decades. They read here as an extension of the house's tailoring instinct, structured shapes rather than anything overtly decorative.

Marine Suede Bag
Max Mara

XS Archetipo Leather Bag
Max Mara

Boston Leather Bag
Max Mara

Leather Shopping Bag
Max Mara

Leather Shopping Bag
Max Mara

Logo-debossed leather-trimmed suede shoulder bag
Max Mara

Leather-trimmed suede shoulder bag
Max Mara

Leather shoulder bag
Max Mara
Jackets and blazers
Maramotti's founding ambition was industrial-scale tailoring that still looked couture-adjacent, and jackets and blazers are where that tension is most visible: precise construction produced at a scale a Paris atelier of the 1950s never could have managed. The pieces here carry that same structured, slightly masculine-inflected line the house has held onto for over seventy years.

Cashmere Bouclé Jacket
Max Mara

Wool Single-Breasted Gilet
Max Mara

Cotton-Blend Ribbed-Knit Waistcoat
Max Mara

Neutro Wrap-Front Linen Drill Blazer
Max Mara

Carpa Jacket
Max Mara

Olimpia camel hair blazer
Max Mara

Gola grain de poudre vest
Max Mara

Galosce houndstooth wool and cotton-blend blazer
Max Mara
Shoes
Footwear is a newer category for a house that spent its first decades almost entirely focused on outerwear and tailoring, so it tends to play a supporting role rather than headline the collection. What's here stays in step with the rest of the assortment, clean and built to be worn under a coat, not around one.
Knitwear
Knitwear extends the same logic Max Mara has applied to coats since the 1960s creative studio began researching outerwear expression: garments meant to layer cleanly and last seasons, not just one. It's a quieter category than the coats but built on the same premise of considered, wearable construction.
Trousers and shorts
Max Mara's ready-to-wear grew out of Maramotti's original goal of dressing women in industrially produced, couture-quality pieces, and trousers are where that translates most literally into everyday wear. The tailoring language here echoes the coats: clean lines, precise cut, nothing fussy.
Dresses
Dresses sit further from the house's outerwear origins but still carry its tailoring DNA, a legacy of decades collaborating with names like Karl Lagerfeld and Narciso Rodriguez on the wider collection. The pieces in this edit lean toward that same structured, put-together silhouette rather than anything overtly romantic.
Skirts
Like the dresses, skirts are a later addition to a house built on the coat, but they carry over the same discipline: clean construction over embellishment. It's a small category in this edit, but a consistent one with the rest of the Max Mara point of view.
More from the collection
After Achille Maramotti's death in 2005, the label passed to his children, who have kept the company independent and family-run while it grew into one of Italy's largest ready-to-wear houses. This final stretch of the edit rounds out the range, still recognizably built on the same tailoring instincts the brand started with in 1951.

Square-Frame Acetate Sunglasses
Max Mara

Oversized Square-Frame Acetate Sunglasses
Max Mara

Glen Plaid Cotton Cloak with Leather Belt
Max Mara

Caroline double-breasted cotton-blend twill trench coat
Max Mara

Leather Loafers
Max Mara

Satin Slingbacks
Max Mara

Leather Pointed-Toe Court Shoes
Max Mara

Silk-Cashmere Polo Sweater
Max Mara

Pinstriped Cotton Cardigan
Max Mara

Film striped crocheted cotton cardigan
Max Mara

Cotton-Stretch Slim-Leg Ankle Pants
Max Mara

Pinza cotton-jersey wide-leg pants
Max Mara

Camel wool wide-leg pants
Max Mara

Sleeveless Plisse Midi Dress
Max Mara

Nievo Dress
Max Mara

Fado cotton-blend ribbed-knit midi dress
Max Mara

Fuggito crepe midi skirt
Max Mara

Cashmere-Wool Gilet
Max Mara

Silk Crepe de Chine Top
Max Mara

Striped Tie-Back Silk Shirt
Max Mara
Our honest take
Max Mara's real claim to fame is narrower than its current size suggests: it is, at bottom, a coat house that expanded outward, and the collection is most convincing exactly where that origin still shows, in the outerwear and the structured tailoring. The newer categories are competent rather than essential, which is a fair trade for seventy-plus years of staying independent.


























