NAADAM Black Friday 2026: Cashmere Staples and Last Year's Deal

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NAADAM's story begins with a 2013 trip: college friends Matt Scanlan and Diederik Rijsemus spent three weeks among Mongolian herders in the Gobi Desert and saw how middlemen shaped the cashmere trade. CNBC reports that they set out to buy wool directly, pay herders more, and sell knitwear without the usual markup. I like that the brand's current About page still frames its purpose around better pay for herders and durable, soft wardrobe staples.

For 2025, ShopVision, which says it independently captured the NAADAM site, recorded up to 50% off sitewide on November 28. Black Friday 2026 is Nov 27 and Cyber Monday is Nov 30. Nothing has been announced for this year yet; the current NAADAM site shows a weekend buy-two-get-one offer and sale assortment, not Black Friday terms.

NAADAM's everyday cashmere is where I would begin: the cropped zip-up hoodie gives a familiar layer a shorter proportion, while the Signature Cashmere Boyfriend Cardigan is an easy open-front piece. For lighter knitwear, the Super Fine Cashmere Crewneck Sweater and Lightweight Cashmere Boatneck Sweater offer two neckline options without changing the story. Before buying, compare your usual sweater fit to each silhouette and decide whether you want a layer for indoors or a piece to wear on its own. I would plan around a color and size you already know; the discount matters less if the fit is wrong.

These are the higher-priced seasonal buys I would revisit once a 2026 sale is confirmed. The Luxe Cashmere Duster Cardigan is a long layer, while the Super Luxe Cashmere V-Neck Sweater, Luxe Cashmere Oversized Turtleneck, and Super Luxe Cashmere Fisherman Sweater offer distinct necklines and proportions. On NAADAM, compare the length and silhouette before comparing dollars: a heavy fisherman knit does a different job from a slouchy V-neck. If you already own a close substitute, wait for a confirmed Black Friday offer; if not, choose the piece that fills a real gap.

For gifting, I would begin with the Signature Cashmere Ribbed Beanie and Signature Cashmere Gloves because they do not require a precise fit, then decide whether a dress suits the recipient's routine. The Signature Cashmere Turtleneck Dress and Signature Cashmere V-Neck Dress turn knitwear into a full outfit, but the neckline and length change the feel. Check the size chart and care instructions before choosing: dresses are less foolproof gifts than accessories. If you are undecided, let a confirmed offer shape the timing, not which item you buy.