Grid two is where the story began, with the liner. Lip Cheat in Pillow Talk is a pink nude and the Medium is a warm berry pink, and the brand describes the formula as velvety, transfer-proof and good for up to six hours without smudging or feathering. That makes it a waterproof lip liner you can wear alone, or with a gloss for a lighter finish. The two mini sets are the easiest way to see the system at work. One pairs a lipstick with the liner, and the other pairs the liner with the Big Lip Plumpgasm gloss for a plumper-looking, high-shine mouth. My tip is to line the lip, then fill the whole mouth in with the pencil before anything else goes on top. It gives the lipstick a base to grip. It also means the color still looks intentional when the lipstick wears off at lunch.

The third grid is every other way to wear the same idea. Collagen Lip Bath is a high-shine gloss with marine collagen and peppermint extract for a cool, fresh feeling. Hyaluronic Happikiss is a lipstick balm, with the hydration of a balm and the color of a lipstick. The Blush Balm is a sheer three-in-one lipstick, balm and tint, for lips that look blushed from within. The Airbrush Flawless Matte Lip Blur in Pillow Talk Medium Blur is the liquid matte, with hyaluronic acid and a powder-blur finish that looks airbrushed. What I would skip is laying the Lip Blur over a thick balm. A liquid matte needs a clean, slightly dry lip to lay flat, so do the balm the night before and blot before the day begins. Then let the gloss and the tint be the soft, forgiving options they are.

One shade built a brand, and that is the part I find hard to look away from. Pillow Talk is the rare nude that suggests a flush instead of erasing it, which is why it has stretched from a liner into lipsticks, balms and glosses. If I had to hand a friend one thing from this edit, I would pick the lipstick in her undertone, add the liner, and let her decide about the rest. The family is big, but the idea is small and easy to wear. If you want to keep browsing, I also put together Charlotte Tilbury Lipstick and How I Wear Charlotte Tilbury Airbrush Flawless Foundation, Start to Finish.