Between $590 and $1,320 the edit is mostly small leather goods and flat shoes, which is the cheapest honest way into the label. The Classic Belt at $595 is the least expensive piece after the Dera Top at $590, and a plain belt is the item that most reliably reads as The Row without a logo. The Stellene Slipper at $990 and the Soft Loafer at $1,320 are the house's flat shoes and the ones you see most often on people who wear the brand daily. The Liisa Kitten Pump at $1,050 is the low heel. Three tops sit in the bracket, the Dera at $590, the Kate at $930 and the Gavina Shirt at $1,050, and the Pyrite Cashmere Scarf at $1,200 closes it out as the softest thing in the group. Nothing here needs an occasion.

The middle bracket is where the footwear gets serious, and the Cindy boot appears three times in three heights. The Liisa Kitten Bootie at $1,350 opens the group and is the most versatile shoe in the whole edit. The Cindy Boot Stretch at $1,650, the Cindy Boot at $1,850 and the Cindy High Shaft Boot at $1,950 are the same recurring shape at ankle, mid and tall, which is a genuinely useful way to buy, since the shorter versions work with trousers and the tall one only works with a skirt or a slim leg. Three tops sit here, the Pirro at $1,390, the Pleno at $1,450 and the Lula at $1,890, all plain silk and cotton pieces the label builds collections around. The Daniela Pant at $1,650 is the only trouser in the edit and the piece most likely to become a uniform.

Above $2,300 the assortment is coats and handbags and nothing else, which is where The Row's money goes. The Marcel Bag at $2,300 is the cheapest bag here and the Parker at $3,100 is the next size up. The East West India Bag at $3,600, the Agnes 12 at $4,400 and the Marlo 14 at $5,300 are the larger everyday bags and the ones most people mean when they talk about the label's leather goods. On outerwear, the Ina Coat at $3,600 and the Iza Coat at $3,950 are close in price and both are the long, unstructured shapes the house is known for. The Damir Coat at $8,500 is the most expensive item in the edit by a clear margin and the heaviest thing in it. There is no clothing at this level other than the three coats.

The Row is a label where the entry-level pieces are genuinely good and the expensive ones are genuinely expensive, and the gap between them is mostly leather and outerwear. A $595 belt and a $990 slipper will read exactly as intended and cost less than a lot of contemporary brands charge. The boots between $1,350 and $1,950 are the strongest part of the range on a cost-per-wear basis, because the Cindy is a recurring shape rather than a seasonal one and it gets worn every day for months. Above $3,000 you are buying a coat or a bag, and both are real objects, but neither changes how the rest of your clothes look. If you take one thing away, the boots are where this label earns its price, not the bags.