Rare Beauty liquid blush is the dot of color that started it all for Selena Gomez's brand. Here are the shades I would pick between, the powder and cream siblings, and a few other liquids to compare.
Rare Beauty Liquid Blush: Every Soft Pinch Shade and Its Closest Rivals

Rare Beauty launched on September 3, 2020, and Soft Pinch Liquid Blush was in that very first lineup, in eight shades: four dewy and four matte. Selena Gomez announced the brand earlier that year and built the Rare Impact Fund in from day one, with one percent of every product sold going toward mental health resources. Even the shade names carry that mood, with words like Hope, Joy, Encourage and Believe.
Rare Beauty liquid blush is the easiest place to start, because the brand describes it as delivering high impact color with just one dot. It is a featherlight liquid with pure pigments in a transparent base, and it lasts up to 12 hours. Happy is a dewy cool pink and Joy is a dewy muted peach. Love is a matte terracotta. Hope is a nude mauve, Encourage is a soft neutral pink, Believe is a true mauve, Adore is a bright pink and Virtue is a beige peach. The doe foot applicator gives you one or two dots per cheek, which you pat in with your fingertips.
A quick test: place one dot on the back of your hand and pat it out. If one dot looks like plenty there, it will be plenty on your cheek, so take it slow.

Rare Beauty Soft Pinch Liquid Blush

Soft Pinch Liquid Blush in Happy
Rare Beauty by Selena Gomez

Soft Pinch Liquid Blush in Love
Rare Beauty by Selena Gomez

Soft Pinch Liquid Blush in Hope
Rare Beauty by Selena Gomez

Soft Pinch Liquid Blush in Joy
Rare Beauty by Selena Gomez

Soft Pinch Liquid Blush in Encourage
Rare Beauty by Selena Gomez

Soft Pinch Liquid Blush in Adore
Rare Beauty by Selena Gomez

Soft Pinch Liquid Blush in Believe
Rare Beauty by Selena Gomez

Soft Pinch Liquid Blush in Virtue
Rare Beauty by Selena Gomez
Powder and cream Soft Pinch siblings
The same shade names show up across the rest of the Rare Beauty Soft Pinch family, which makes it easy to stay in one color story. Soft Pinch Luminous Powder Blush in Happy, Love and Joy are pressed powders with a radiant finish, medium coverage and a glowy, buildable feel, in cool pink, terracotta and muted peach. If you like the liquid, these are the powders that echo it.
The Matte Bouncy Blush is the surprise. It is a cushiony cream to powder with a putty like texture that blends like a cream and blurs like a powder, with a matte finish. Happy is a cool pink, Alive is a bright coral orange and Divine is a true tea rose. Then there is Stay Vulnerable Melting Cream Blush in Nearly Neutral and Nearly Rose, a liquid like cream that melts into a second skin and dries to a satin finish. It is described as water resistant, and Nearly Neutral is a soft neutral pink while Nearly Rose is a true pink.
Pairing tip: pat a liquid on first for the flush, then press a matching powder on the high point of the cheekbone. That layering keeps color where you put it.
What I would skip: stacking two full strength formulas in a bright shade like Alive. Pick one to lead and let the other stay sheer.
Rare Beauty powder and cream blush

Soft Pinch Luminous Powder Blush in Happy
Rare Beauty by Selena Gomez

Soft Pinch Luminous Powder Blush in Love
Rare Beauty by Selena Gomez

Soft Pinch Luminous Powder Blush in Joy
Rare Beauty by Selena Gomez

Soft Pinch Matte Bouncy Blush in Happy
Rare Beauty by Selena Gomez

Soft Pinch Matte Bouncy Blush in Alive
Rare Beauty by Selena Gomez

Soft Pinch Matte Bouncy Blush in Divine
Rare Beauty by Selena Gomez

Stay Vulnerable Melting Cream Blush in Nearly Neutral
Rare Beauty by Selena Gomez

Stay Vulnerable Melting Cream Blush in Nearly Rose
Rare Beauty by Selena Gomez
Other liquids to compare
If you love the idea of a liquid blush, it helps to see how the others compare. Benefit Benetint is a long wearing, waterproof lip and cheek stain that sets transfer resistant, so blend it fast. Hourglass Unreal Liquid Blush in Whim is a bright pink with hyaluronic acid and a natural finish that lasts up to 12 hours. NARS Insatiable in Itsy Bitsy is a coral with peptides and ceramides and up to 16 hours of wear. HUDA BEAUTY Blush Filter in Sunset Lychee is a rosy coral with a radiant finish and a candy scent. Armani Beauty Cheek Tint in Rosewood Pink is a neutral rose with a natural finish and up to 12 hours of wear. YSL Make Me Blush in Coral Clash is a light peachy coral that goes on creamy and dries like a powder. Charlotte Tilbury Matte Beauty Blush Wand in Pink Pop is a matte pink liquid you dot on with a cushion. Anastasia Beverly Hills Blurring Serum Blush in Guava rounds it out.
How to wear them: use a clean finger to blend, and work one cheek at a time. Stains and long wear formulas set quickly.
What I would skip: a coral if you are unsure of your undertone. Try the cool pinks first, then move warmer.
Other liquid blushes to compare

Benetint Lip & Cheek Stain Sheer Buildable Liquid Blush Tint
Benefit Cosmetics

Unreal Liquid Blush in Whim
Hourglass

Insatiable Longwearing Liquid Blush in Itsy Bitsy
NARS

Blush Filter Soft Glow Liquid Blush in Sunset Lychee
HUDA BEAUTY

Cheek Tint Longwear Lightweight Liquid Blush in 63 Rosewood Pink
Armani Beauty

Make Me Blush 12H Blurring Liquid Blush in 57 Coral Clash
Yves Saint Laurent

Matte Beauty Blush Wand in Pink Pop
Charlotte Tilbury

Blurring Serum Blush in Guava
Anastasia Beverly Hills
Choosing your shade
Picking a shade is mostly a question of undertone and finish. If you lean cool, look at Happy, Encourage or Believe. If you lean warm, look at Joy, Virtue or Love. If you like a dewy cheek, choose the dewy liquids. If you want a soft matte, choose Love or go for the Bouncy Blush. Start with a single dot, pat it in, and add one more only if you need it. That is the whole trick behind any Rare Beauty liquid blush, and it is why one small bottle can go a long way.






