The Coquette Style Edit: Five Lessons in Wearing Bows Like a Grown Up

The Coquette Style Edit: Five Lessons in Wearing Bows Like a Grown Up

Coquette style, explained in five lessons on bows, pale pink knits, lace trim, ballet flats and pearls. I would take the Marie Antoinette macaron palette over a bow bag any day.

The coquette confessions

I can identify a bow from across a crowded room within approximately two seconds, and I can tell you whether it is grosgrain, satin or something that came off a gift. I have opinions about the loop size, the tail length and the angle of the knot. I have no shame about this.

 

But somewhere between the ribbons, the ruffles and the pearls, coquette style has gotten a little loud. We are told to wear one small bow and also to tie it onto absolutely everything, including the ice cubes. We are told it is a girlish look and also a grown woman's quiet rebellion. My verdict is that it can be both, if you edit. If you want to keep going, The Preppy Style Edit: Five Lessons for Dressing Like You Summer Somewhere is the one I would read next.

 

Which brings me to a box of macarons. When Sofia Coppola came to visit costume designer Milena Canonero's workshop in Rome for Marie Antoinette (2006), she arrived with an enormous box of them and said she really liked those colors. Canonero took the hint, and the film's palette ran from very pale pastel to dark chocolate to black. That Marie Antoinette won the Oscar for Best Costume Design, and nearly twenty years later we are still dressing like a pastry case. Vogue has pointed out that a true coquette look is entirely modern, so there is room for a person with a job and a commute.

 

Some of what I found made me want to tie a ribbon on my own head. Some of it made me want to lie down. And some of it, the shoes and the lace history especially, made me feel like I finally understood why I keep coming back to it.

 

So, here are five lessons in coquette outfits for grown women: one bow, soft color, lace in small doses, the right flat, and pearls to finish. I also put together The Boho Style Edit: Five Lessons From a Marrakech Rooftop and a Few Clogs.

Mood board of coquette style in ballet pink and cream

1. One bow is a look, five is a costume.

I will admit that I once believed more bows meant more charm. They do not. Vogue put it neatly: choose one frivolous detail, keep the rest of the ensemble quiet. Every piece in this lesson follows that rule, even the dresses.

 

The dresses in this edit each hold exactly one idea. Bernadette Camille velvet gown and its Lene taffeta maxi sister carry the bow as the whole story. Christopher John Rogers' Wiggle Dot gown is the dramatic cousin, and Shushu/Tong ruffled twill mini is the playful one for people who do not want a gown anywhere near their week. Balmain velvet midi and Rebecca Vallance Mariee crepe mini sit in the middle. Picture her on a late dinner in the Marais, one bow at the waist, nothing else tied to anything.

 

Here is the test. Put the dress on, stand at a mirror, and count the details that are trying to be noticed. If you reach three, take off the earrings. That is also how coquette outfits stay wearable at the grocery store.

 

What I would skip: a bow dress with a bow bag, bow shoes and a bow in your hair. That is the costume version, and the dress deserves better.

 

Although if it is your birthday, the rules are officially suspended.

2. Pale pink and cream do more than hot pink ever could.

Hot pink shouts. Ballet pink and cream whisper, which is the whole point, and it is also where Canonero's macaron palette starts, from very pale pastel on. I now think of the shade card as a bakery case I am only allowed to order one thing from.

 

Start with the knits. Toteme open-knit mohair-blend sweater in baby pink is the airy one, and Guest In Residence Grizzly cashmere cardigan is its cozier neighbor. Dôen Petra and Bernadette Clemence are both pink cardigans, so pick the one whose buttons you would actually do up. Then the shirts: Calvin Klein Collection Sophie satin shirt, Toteme ecru scarf-detailed blouse, Chloé ruffled silk-crepe de chine blouse in blush, and Dôen cream floral Hardy silk shirt.

 

The practical test is a window. Hold each piece up in daylight next to a white tee. Anything that makes the tee look gray is too cool for you, and anything that makes it look yellow is too warm. The right pink looks like it belongs in the same photograph.

 

What I would skip: pairing pale pink with pale pink with pale pink. Break it with ecru, or with a dark trouser.

 

Although a blush blouse over a black skirt is, frankly, the whole look.

Mood board of coquette style in black lace and red ribbon

3. Lace on a plain piece beats lace everywhere.

Lace has a long and slightly dramatic history, which suits it. Chantilly lace was a favorite of Marie Antoinette, but it fell out of favor after the Revolution with its aristocratic associations. Calais took over the modern story when English entrepreneurs landed there in 1816 to set up looms to make tulle. Both are good reasons to treat lace like a seasoning and not the main course.

 

That is exactly how these camis work. Dôen Avelaine silk-satin cami has lace at the edge, as does Chloé white one and Stella McCartney pink camisole. Dolce & Gabbana black satin-trimmed lace cami is the sultry exception, with its own small bow. Underneath, choose something plain to let the trim do the talking: Victoria Beckham Isabella satin maxi skirt, Aflalo green Avelline plissé-satin midi, Rabanne lace-trimmed camel midi, or The Park gray silk-satin maxi.

 

Try this. Look at the cami in the mirror and cover the lace with your hand. If the garment still looks like a good garment, you may wear it. Picture her in a blazer over the black one, boots in the rain, the lace just peeking at the collar.

 

What I would skip: a lace cami with a lace skirt. One of them has to be plain, and your skirt is the easiest to choose.

 

Although the camel skirt with a lace cami might break this rule and get away with it.

4. The shoe has to look like it could dance.

A pretty outfit is not complete until the shoe stops it from floating away. Rose Repetto made her first ballet shoes in 1947 in a Parisian workshop just steps from the Opéra, and in 1956 came the Cendrillon ballet flats for Brigitte Bardot in And God Created Woman. That is the line I draw between a ballet flat and a shoe that merely has a round toe.

 

The Mary Jane has its own backstory. The single-strap shoe in Buster Brown drawings, worn by Buster and his girlfriend, came to be known by her name, Mary Jane. In this edit it grows up. McQueen's Niko leather Mary Jane pumps and Gianvito Rossi's burgundy 85 suede pair have a heel, while Church's two Sheila flats in burgundy and black keep their feet on the ground. For the ballet flats, Bottega Veneta's Rosa Intrecciato suede is the woven one, Le Monde Beryl has a woven leather pair and a velvet Claudia pair, and Gianvito Rossi's sand leather flat is the quiet one.

 

The practical test is a staircase. Walk down a whole flight and listen. If your heel slaps, size down or pick another pair.

 

What I would skip: a Mary Jane with a thick chunky sole and a pale pink dress. Pick one personality per outfit.

 

Although burgundy with pink is a secret I keep from nobody.

5. Pearls keep it soft, not sweet.

Pearls are the grown-up in the room, which is why I like them with bows. Vogue lists lace, bows, pearls and corsets as the building blocks of coquette style, tempered by short hemlines and sneakers. In other words, a pearl is your permission to make the rest of the outfit a little sharper.

 

Start with the earrings. Saint Laurent's Feuilles gold-tone and pearl-effect resin earrings are fun and foliage-shaped, Loren Stewart's single 14-karat gold pearl earring is the quiet one, and Sophie Bille Brahe's Grand Rosette pearl earrings are the ones people ask about. Jennifer Behr's Martina silk-satin pearl choker adds a throat of black. Then the hair bows: Erdem's embellished satin headband in pink, Jennifer Behr's burgundy Tori headband, Vivienne Westwood's Julia bow clip, and Saint Laurent's yellow embellished silk-satin hair tie.

 

Here is the test. Pick the pearl first, then choose a hair piece that is a different shape and color. A pearl and a bow in the same pale pink read as a matched set, which looks like a costume.

 

What I would skip: pearl earrings, a pearl choker and a pearl clip together. Choose one pearl moment and give your neck some room.

 

Although the black choker with a tied-back pony is an argument I am happy to lose.

The last bow

Five lessons in, here is what I know. Coquette style is not about being sweet. It is about knowing exactly one frivolous thing and holding it with confidence. A single bow, a pale pink sweater, a lace edge, a flat that could dance, a pearl at the ear. That is the entire syllabus. I went deeper on a related idea in The Old Money Style Edit: Five Lessons in Looking Like the House Has a Name.

 

I will still be tempted by the ribbon aisle, because I am a person with a pulse. I will still buy the third pink cardigan and tell myself it is different.

 

If someone asks why I dress like a pastry case, I will say it began with a box of macarons in Rome. I will not say who they were for.