The most-wanted men's pieces right now are down and quilted outerwear, soft knitwear, chunky sneakers and loafers, and compact leather bags. Outerwear, knitwear, shoes and small leather goods each get a grid, ordered by what men keep searching for at the moment.

The Phia Index: The Most-Wanted Men's Pieces Right Now
The men's pieces shoppers want most
The most-wanted men's pieces right now are down and quilted outerwear, soft knitwear, chunky sneakers and loafers, and compact leather bags. Outerwear, knitwear, shoes and small leather goods each get a grid, ordered by what men keep searching for at the moment. Use it as a short list rather than a to-do list.
Outerwear men are searching for

Men's Monogram Quilted Nylon Hooded Puffer Jacket
Casablanca

Men's Wool-Blend Flap Pocket Shirt Jacket
Moncler

Men's Bretagne Short Parka
Moncler

Men's Belvin Melton-Textured Wool-Blend Coat
Theory

Clarence Wool Melton Coat
Theory

Black Spread Collar Leather Jacket
Bottega Veneta

High Collar Half Zip Outerwear Jacket
Balenciaga

Men's Wool Triangle-Pocket Blouson
Bottega Veneta
Outerwear on the short list
Jackets from Moncler, Theory and Bottega Veneta show the pull of puffer and leather silhouettes this season. They are cut to be worn open over a sweater or zipped to the chin. Choose the one that matches how much weather you actually get.
Knitwear men are searching for

Men's Padded Crepe Cotton Full-Zip Cardigan
Moncler

Men's Mock Turtleneck Jacket
Moncler

Men's Macro Rib Johnny Collar Polo Sweater
Vince

Black Polo Cardigan
Vivienne Westwood

Men's Fair Isle Wool-Cashmere Johnny-Collar Sweater
Vince

Virgin Wool Blend Cardigan with Rib Details
Emporio Armani

Men's Hayden Cotton and Silk Polo Sweater
Rails

Luther Relaxed Fit Striped Polo Sweater
Rails
Knitwear on the short list
Cardigans, polo sweaters and turtlenecks from Moncler, Vince and Rails lead the knitwear picks. They share a soft hand and a plain finish, which keeps them in rotation for years. A good knit costs more than a basic one, and you can feel the difference in the first hour.
Shoes men are searching for

Men's Grandioso Suede Gancini-Bit Loafers
Ferragamo

Saddle Gancini Leather Loafers
Ferragamo

Brown Sunday Loafers
Bottega Veneta

Men's Fulton Lace-Up Sneakers
Vince

Men's Roundhill Grand Chukka Boots
Cole Haan

Black Hummer Laceup Boots
Balenciaga

Men's Orbit Low-Top Sneakers
Bottega Veneta

Strike Zipped Boots
Balenciaga
Shoes on the short list
Sneakers, loafers and boots from Ferragamo, Bottega Veneta and Balenciaga are the footwear men are chasing. The sneakers lean minimal and the loafers lean chunky. Pick one pair to wear more, rather than three to rotate.
Bags and small leather goods men are searching for
Our honest take
Most-wanted does not always mean best for you. Some of these pieces carry a logo that will date, and some are priced for the name more than the make.
An index is useful when it narrows the field and misleading when it makes everything look necessary. Use the grids to spot a shape or a category you keep returning to, then buy one version of it in the best fabric you can justify and wear it until it earns a replacement.
If you take one thing away: choose the item whose fabric and fit you would still like with the label cut out.














