Alessandra Rich Dresses
Alessandra Rich makes occasionwear with a taste for florals, bows, ruffles and the kind of silhouette that refuses to be mistaken for a basic. Founded in 2010 by the Italian-born, London-based designer, the house grew from a self-taught beginning into a distinct language of glamorous, slightly subversive femininity. The collection is for dressing up with intention, not apologising for being noticed.