All Editorials

La Mer Skincare

La Mer Skincare

La Mer was founded by Max Huber, an aerospace physicist who was burned in a lab accident and turned to the sea for healing, and its first product, Crème de la Mer, launched in 1965. Huber spent 12 years and over 6,000 experiments developing Miracle Broth, a fermented Giant Sea Kelp that is hand-harvested off Vancouver Island. This edit gathers the Crème de la Mer moisturizers, The Concentrate Serum, The Renewal Oil, eye balms, night balms, duets, travel minis and the Soft Fluid and Powder foundations.

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Tarte Makeup

Tarte Makeup

Tarte was founded in 1999 by Maureen Kelly in her one-bedroom New York City apartment, and its first product was a cheek stain launched in 2000. The brand is built on high-performance naturals, with a rainforest clay discovered in 2008 and Maracuja oil cold-pressed by an all-female co-op. This edit gathers Shape Tape concealers and correctors, tubing mascaras, PRO Lashes, Maracuja lip products and the clay BB tinted moisturizer.

Maximilian Coats and Outerwear

Maximilian Coats and Outerwear

Maximilian is a New York luxury outerwear house that says it has been a destination since 1970, with roots traced to a 1922 furrier family in Warsaw and a couture fur shop at 5th Avenue and 57th Street. It is known for fur, shearling, leather and cashmere outerwear, two Coty awards and expert fur care. This edit gathers shearling jackets and coats, belted leather coats and trenches, lambswool peacoats, wool coats, vests and a feather bolero.

Phoebe Philo Bags and Coats

Phoebe Philo Bags and Coats

Phoebe Philo began at Chloé in 1997 as Stella McCartney's assistant, became its creative director in 2001 and led Céline from 2008 to 2017, before launching her own label online in October 2023. The brand is produced in an in-house London atelier and arrives in limited Edits, beginning with A1. This edit gathers oversized coats and bomber jackets, barrel leg and wide leg pants, Gig and Kit Cabas bags, poplin shirts, sunglasses and leather loafer pumps.

Jo Malone London Candles and Fragrance

Jo Malone London Candles and Fragrance

Jo Malone London was founded in London in 1990 by Jo Malone, who started as a facialist and whose first creation was a Nutmeg & Ginger bath oil. The house is known for Lime Basil & Mandarin and for fragrance combining, scents designed to be layered with each other. This edit gathers English Pear & Freesia and Wood Sage & Sea Salt colognes, candles, diffusers, hand creams, body lotions, soaps and gift sets.

Huda Beauty Makeup

Huda Beauty Makeup

Huda Beauty was founded in Dubai in 2013 by Huda Kattan with her sisters Mona and Alya, and named after her beauty blog. The first product was a set of false eyelashes, made because Kattan could not find lashes she liked for her clients, and the brand grew into Easy Bake powders and Faux Filter concealer. This edit gathers Easy Bake setting powders, Faux Filter concealer, Blush Filter liquid blush, Obsessions eyeshadow palettes, lashes and Faux Filler glosses.

Karla Colletto Swimwear

Karla Colletto Swimwear

Karla Colletto was founded in 1981 by Karla Colletto and her older sister Lisa Rovan, who began with apparel that ran from bridal to sportswear before turning to swimwear. Karla learned couture dressmaker techniques while working for designer Alfred Fiandaca and applies them to swimsuits, an idea she calls aqua couture. This edit gathers floral-appliqué, ruched and ruffled one-pieces, Tess and Rosetta styles, beach cover-ups and bikini tops, ending on a ruffled jersey miniskirt and wide-leg pants.

Anastasia Beverly Hills Makeup

Anastasia Beverly Hills Makeup

Anastasia Beverly Hills was founded by Anastasia Soare, who came from Romania in 1989 and opened her Beverly Hills salon in 1997. She created her own brow products because none existed, starting with a pomade of eyeshadow, Vaseline and aloe vera, and her Golden Ratio method became the brand's signature. This edit gathers Brow Wiz and ArchiBrow pencils, brow gels, eyeshadow palettes, Smooth Blur bronzer and contour, foundations and Lip Velvet liquid lipsticks.

Patrick Ta Makeup

Patrick Ta Makeup

Patrick Ta Beauty launched in 2019, founded by celebrity makeup artist Patrick Ta with product specialist Rima Minasyan and entrepreneur Avo Minasyan. It is known for glowy, dimensional makeup, especially the creme-and-powder blush duos in the Major Headlines line, and the stated aim was to help everyone build confidence through beauty. This edit gathers blush and contour duos, Major Skin foundation and concealer, Major Dimension eyeshadow palettes, lip glosses and lipsticks, and Major Glow body oils.

Creed Perfume and Fragrance

Creed Perfume and Fragrance

Creed says it was founded in London in 1760 by James Henry Creed, and its perfumes are made today near Paris at Fontainebleau, where ingredients are weighed, mixed and macerated by hand. The house is built on family, with Olivier Creed, the sixth generation, creating Aventus, Green Irish Tweed and Silver Mountain Water. This edit gathers Aventus, Queen of Silk, Wild Vetiver and the Millésime perfumes, discovery sets, body care and a refillable travel atomiser.

Saie Makeup

Saie Makeup

Saie was founded in 2019 by Laney Crowell, who spent almost five years at Estée Lauder before starting her own line. The name and the ethos come from community requests, you say it, we create it, and every formula starts with Saie Fatty Acid Complex. This edit gathers Dew Blush liquid blush, Dew Bronze, Glowy Super Gel, Slip Tint tinted moisturizer and setting powder, SuperSuede eyeshadow, Mascara 101 and the brushes that go with them.

Black Halo Gowns and Dresses

Black Halo Gowns and Dresses

Black Halo was founded in Los Angeles in 2002 by designer Laurel Berman, who began with separates to wear with denim. The label is known for the Jackie O sheath dress, made from her signature pencil skirt and a tucked silk blouse, and the name stands for the beauty of contradiction. This edit gathers Jackie sheaths and jumpsuits, Madeline and Jacqueline dresses, Aurora and Evangeline gowns, polka dot maxis and belted jumpsuits.

Cotton Citizen Dresses and Jeans

Cotton Citizen Dresses and Jeans

Cotton Citizen was founded in 2012 in Los Angeles by Adam Vanunu, who grew up in his family's premium denim manufacturing business. The pieces are made in small batches at the Los Angeles headquarters, and each one is hand dyed, distressed and detailed through 8 to 10 processes. This edit gathers Roma sweatpants and sweatshirts, Santorini and Madrid trousers, Brooke and Cindy jeans, and Marbella and Verona tees and maxi dresses.

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Au Départ Bags and Totes

Au Départ Bags and Totes

Au Départ is a Parisian trunk-maker founded in 1834 with the arrival of railway travel and relaunched in 2019. The house is known for its four-color 3D-effect monogram, L'Hexagone, introduced in 1910 and still printed on today's totes. This edit gathers the 55 and 47 totes, a reversible monogram tote, card cases and wallets, bag charms and a passport case.

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ILIA Makeup and Skincare

ILIA Makeup and Skincare

ILIA was founded in 2011 by Sasha Plavsic after she returned to her hometown of Vancouver, and the brand is now based in Laguna Beach, California. It makes skincare-powered makeup that began with a Tinted Lip Conditioner and is known for the Super Serum Skin Tint and Limitless Lash Mascara. This edit gathers skin tints and blush, brushes, the Multi-Stick, lip glosses, eyeliners, eye cream and mini sets.

Malone Souliers Heels and Loafers

Malone Souliers Heels and Loafers

Malone Souliers was born in London in 2014, founded by the American designer Mary Alice Malone, and launched that February from a Mayfair showroom. Malone trained on the cordwainer course at London College of Fashion, then toured Italy to find the factories and artisans who make the shoes. This edit gathers Maureen pumps and mules, Rowan and Raven boots, Sylvie and Leila platforms, Rowe mules and Knightsbridge penny loafers.

Westman Atelier Makeup

Westman Atelier Makeup

Westman Atelier was founded in 2018 by celebrity makeup artist Gucci Westman and her husband David Neville, a co-founder of Rag & Bone. It is positioned as conscious luxury and is known for slim stick formats with a magnetic closure, starting with the Vital Skin Foundation Stick and the Baby Cheeks Blush Stick. This edit gathers Suprême liquid foundations, highlighters, contour sticks, brushes, Lip Suede, eye pencils, bronzing drops and HydroBalm lipsticks.

Frédéric Malle Fragrance and Perfume

Frédéric Malle Fragrance and Perfume

Frédéric Malle founded his Paris perfume house in 2000 and works as an editor of perfumers, crediting each one by name on the bottle like the author of a book. The bottle is minimal and graphic, designed by Malle himself, with packaging inspired by Gallimard book covers. This edit gathers Portrait of a Lady, Carnal Flower, Musc Ravageur, Northern Love, Rose and Cuir and Iris poudre, with body milks, hand washes and hand creams to match.

Carhartt WIP Jeans

Carhartt WIP Jeans

Carhartt WIP, short for Work In Progress, was established in 1994 by Swiss entrepreneur Edwin Faeh, who began importing Carhartt to Europe in 1989 and then developed his own collections based on original workwear. Its signature is workwear-rooted streetwear with ties to skate, music and art, and its Detroit Jackets are made from 12 oz Dearborn canvas. This edit gathers Detroit and Active jackets, tees and polos, double knee pants, jeans, beanies, bucket hats and overalls.

The Ordinary Skincare

The Ordinary Skincare

The Ordinary was founded in 2016 by Brandon Truaxe at DECIEM in Toronto, and it launched in August of that year with 27 products sold only online. Its single-ingredient formulas come in plain dropper bottles and are developed in the company's own lab by cosmetic chemists. This edit gathers retinol and retinoid serums, niacinamide and hyaluronic acid serums, the AHA and BHA peeling solution, peptide formulas, skincare sets and squalane.

Roksanda Dresses and Gowns

Roksanda Dresses and Gowns

Roksanda was founded by Serbian-born designer Roksanda Ilinčić, who introduced the label at London Fashion Week in 2005 and is still based in London. Her training in architecture shapes the sculptural silhouettes and bold block color that define the brand. This edit gathers draped crepe and cloqué midi dresses, silk and satin gowns, scarf-neck blouses and wide-leg trousers, ending on the satin skirts.

Elodie Dresses and Tops

Elodie Dresses and Tops

Elodie the Label is a contemporary women's label whose founder and founding year are not something I can verify, so this page sticks to what the clothes show. Its range is feminine and varied, from satin slip dresses and gingham midis to tops, cropped trench coats and knitwear, with cotton, poplin and satin among the fabrics. This edit gathers dresses like the Ozara cotton midi and Thora lace slip, tops and sweaters, faux suede and faux leather jackets, and satin pants, shorts and skirts.

Giuseppe Zanotti Heels and Sandals

Giuseppe Zanotti Heels and Sandals

Giuseppe Zanotti founded his house in 1994 in San Mauro Pascoli, Italy, in the footwear district where he grew up. He was a DJ before shoes and freelanced for houses including Valentino and Thierry Mugler, and he still leads creative direction after more than three decades. This edit gathers crystal-embellished sandals, Intrigo and Clandestino styles, leopard calf hair pumps and mules, patent slingbacks and combat boots.

Benefit Cosmetics Makeup

Benefit Cosmetics Makeup

Benefit Cosmetics was founded in San Francisco by twin sisters Jean and Jane Ford, and it began in 1976 as a boutique called The Face Place in the Mission District. It took the Benefit Cosmetics name in 1990 and is now owned by LVMH, with playful pink retro packaging as its signature. This edit gathers They're Real and BADgal BANG mascaras, Precisely, My Brow Pencil, Hoola bronzer, Benetint, the POREfessional primer and the gift sets that bundle them.

Diesel Jeans and Sunglasses

Diesel Jeans and Sunglasses

Diesel was founded in 1978 in Molvena, Italy, by Renzo Rosso with Adriano Goldschmied, and Rosso became sole owner in 1985. The brand is known for denim with an irreverent edge and provocative advertising, and it has been led creatively by Glenn Martens since October 2020. This edit gathers numbered jeans such as the 1996 D-Sire, mini and midi skirts, logo tops, cardigans, 1DR belts, shoulder bags and sunglasses.

Parts of Four Jewelry and Rings

Parts of Four Jewelry and Rings

Parts of Four, or P4, was founded in 2011 by Evan Sugerman, a Los Angeles artist whose background is in sculptural processes. The idea is that material leads form, and the pieces are meant as magical objects: hard-edged, solid and ungendered, with no seasonal calendar. This edit gathers Sistema rings, Roman link and charm bracelets, a Talisman-style danburite pendant, studs and a long run of FOB and Skeleton watches.

Coach Bags and Shoes

Coach Bags and Shoes

Coach was founded in New York in 1941 by six artisans working in a Manhattan loft, and it grew under Lillian and Miles Cahn, who drew on the way baseball glove leather softens with wear. Bonnie Cashin became its first lead designer in 1962 and brought in turn-locks and outside pockets, and Stuart Vevers has been Creative Director since 2013. This edit gathers Tabby, Chelsea and Rogue shoulder bags, Sculpted C loafers, Margot slingbacks, clogs, C jewelry and a few pieces of outerwear.

Amir Slama Swimwear and Jewelry

Amir Slama Swimwear and Jewelry

Amir Slama is a Brazilian designer who launched his own label in 2011, after founding the beachwear house Rosa Chá in 1993 with his wife Riva. He trained in history and taught it before fashion, and he built a career on tropical high-fashion swimwear that began in a small workshop in the Bom Retiro neighborhood of São Paulo. This edit gathers charm necklaces, drop earrings, bag chains, Jade Picon bikinis, jewelry sets and keyrings.