Anastasia Soare came to the United States from Romania in 1989, and in 1990 she introduced a brow shaping technique that was later patented as the Golden Ratio Eyebrow Shaping Method. In 1997 she opened the Anastasia Beverly Hills salon in 90210. Because no brow products existed for her clients, she made her own, and the first pomade was a mix of eyeshadow, Vaseline and aloe vera. The line launched in 2000 in 20 department stores. Dipbrow Pomade was first launched that year, was pulled as too advanced, and came back in 2013 with help from Instagram tutorials. Brow Wiz is now the number-one brow product in the US according to NPD. So the eye section here starts where the brand does: the Brow Wiz Skinny Brow pencil, the ArchiBrow Brow Pencil, the Brow Definer, the Micro-Stroking Detailing Brow Pen, the Soft Arch Brow Kit and the Brow Freeze Styling Wax Applicator. When the brand moved into color makeup in 2014, eye palettes came with it, and the edit includes the Genesis, the Rose Metals, the Mini Sugar and the Modern Renaissance Mini Eyeshadow Palettes, plus the Dramaline longwear gel eyeliner pencil and its sharpener. For choosing shadow shades, this eyeshadow palette guide is useful.

The face products follow the same idea as the brows: define, then soften. The Impeccable Blurring Second Skin Matte Foundation and the Luminous Foundation give a matte or a glowing base, and the Magic Touch Concealer sits next to them. The Smooth Blur Bronzer and the Smooth Blur Contour Stick are for shaping, and the Blurring Serum Blush and the Blush Trio are for color. The brand moved into color makeup in 2014 with the Contour Powder Kit, so contour has always been part of the story. The Eye Primer and the Hydra Prime SPF 50 Hydrating Face Primer prepare the skin, and the Loose Setting Powder finishes it. Brush 12 and the Duo Brush #7B eyebrow brush are the tools to buy for application. For choosing a primer for your skin type, this primer guide can help, and the setting powder guide covers the loose side. What I would skip is layering the SPF 50 primer under a matte foundation when you want a glowy finish; pick the Luminous Foundation instead.

The last section holds the details. The Lip Velvet Liquid Lipstick and the Lip Velvet FG are the liquid lip, with a Matte & Satin Lipstick, a Lip gloss, the Kiss Theory Hydrating Glossy Shine Lip Balm and the Pucker Up Lip Trio for variety. The Completely Rose Lip Set and the Sugar Glow Kit are gathered sets. For brows, the Tinted Brow Gel, the Brow Freeze Deluxe gel, the Pro Pencil, the Highlighting Duo Pencil and Eyebrow Scissors are here, along with the Glidr Shadow Stick, the Mini Soft Glam II kit and the Shimmer Body Oil. If you are looking for a soft pink lip, this guide to the good pink lip has balms, oils and sheer tints in the same direction.

I would start with a brow, because that is where the brand came from. Shape the brow with Brow Wiz, hold it with the Brow Freeze, and add a soft blur of blush. From there, a Lip Velvet is all the color the face needs. For more ideas on keeping a base light, this everyday makeup look is a good companion.

To round out the look, see Patrick Ta Makeup and Charlotte Tilbury Makeup and Skincare.