Away That Day

Away That Day

Away That Day swimwear pairs confident one-pieces and bikinis with easy cover-ups, making a holiday wardrobe work from the beach to lunch. The label was built by a former dancer and stylist, which shows in how the suits are cut to move rather than just to photograph well on a hanger. This edit groups the swim shapes with the separates that carry them past the pool.

Holiday Swim And Coverups

Away That Day launched in London in 2019, after founder Ingemae Kotze moved from dance and styling into swimwear design. Her background matters because the pieces are built around how a woman feels moving, sitting and being photographed, not only how a suit looks on a hanger. The Cannes two-tone gathered recycled stretch swimsuit is the clearest example, gathered at the seams so it holds its shape through actual movement rather than just a still pose. The Maldives crepon shirt is built to go straight from that suit to lunch without a full outfit change. Start with the shape you will actually wear for hours, then choose a cover-up that makes the trip practical beyond the water.

Our honest take

The brand makes more sense as a compact holiday system than as a drawer full of novelty bikinis picked one at a time. The one-piece and gathered shapes do the most work of the whole edit, holding their form through actual movement rather than only a still pose by the pool. The small separates matter mainly as connective pieces, useful once they can layer over a swimsuit and carry it to lunch or the airport without a full change of clothes. A crepon shirt or a pair of gauze pants earns its place by doing exactly that job and nothing more elaborate. If you take one thing away, buy the suit that gives you the most physical confidence first, then add one light shirt or short that can leave the beach without an outfit change.