Beauty

GuruNanda Whitening Strips and the Yoga Studio Behind Them

GuruNanda whitening strips are the number one seller, according to its founder, from a brand that began with a family manufacturing business and a yoga studio. This edit covers the strips and oil pulling range, whitening strips from other names, and the toothpastes and serums I would pair with them.

The Best Pimple Patches Started Out as Wound Dressings

The best pimple patches borrow a wound-care material called hydrocolloid, and now come as stickers, liquids and kits. Here is how to tell which kind your spot wants.

Gregg Renfrew Bought Back Beautycounter and Gave It a Shorter Name

Beautycounter was founded by Gregg Renfrew in 2013 and now lives on as Counter, with a smaller range at launch. This edit walks through the skincare, the makeup, and cream and liquid blushes and contours from other brands.

Manucurist: A Paris Salon, Her Mother's Idea and Polish That Cares for Nails

Manucurist began as a professional nail salon in Paris in 1996, and its polishes still think like a salon does. Here are the treatment polishes, the Green Flash gel system, and the hand and cuticle care I pair with them.

Kylie Skin Tint, From a Sold-Out Lip Kit to a 24-Shade Blurring Elixir

The Kylie skin tint is the newest chapter for a brand that began with a single lip kit in 2015, and it comes in 24 shades. This edit covers the tint with its concealer, setting spray and blushes, the lip products the brand is really known for, and other skin tints to compare.

Eva NYC, the Brooklyn Hair Brand Known for Masks and Primers

Eva NYC is a Brooklyn hair care brand founded in 2012, and its masks and primers are among its bestsellers. This edit covers the Eva NYC mask and styler shelf, the shampoos and conditioners that pair with them, and a few masks from other brands.

Pore Strips, Honestly: What They Lift, What They Leave

Pore strips have been a bathroom-cabinet habit since 1997, and they do one narrow thing: lift the top of what sits in a pore. This edit covers the Bioré originals, the strips and patches from other brands, and the toners and clay masks I use afterwards.

Lemme Purr and the Gummy That Made Vaginal Health Talkable

Lemme Purr is the Kourtney Kardashian Barker supplement that put vaginal health gummies on a mainstream shelf. This edit covers Lemme's gummies and capsules, the Love Wellness picks that sit beside them, and washes, wipes and a probiotic from other brands.

Hoola Bronzer Began as a Fix for a Messy Powder

Hoola bronzer first appeared in 2001 as a tidier answer to loose powder, and it is still the shade people picture when they say bronzer. Here is the powder, the cream balm and the brush, the rest of Benefit's face lineup, and other bronzers worth a look.

IGK Started as Four Stylists and One Salon in Miami Beach

IGK is the haircare line built by working stylists, named after the first letter of each of their last names. Here are the dry shampoos and texture sprays, the smoothing and mask steps, and the shampoo, conditioner and gloss for color.

OUAI Perfume Is Jen Atkin's Street Map, Bottled

OUAI perfume began in 2018 as four eaux de parfum named after Jen Atkin's favorite streets, and it has grown into mists and body care in the same scents. Here are the bottles, the hair and body versions, and a few other brands' mists for the days you want something lighter.

Rice Toner, Explained: Milky Rinse Water, Modern Bottles and a Softer Shelf

A rice toner is a milky, soft-feeling step that sits between cleansing and serum, and the idea is older than you might think. Here are the bottles I reach for first, the rice serums, creams and cleansers from the same family, and the hydrating toners to try next.

Reading the Label on Cymbiotika Glutathione, Bottle by Bottle

Cymbiotika glutathione is the bottle people keep asking about, so here is what the brand and the label actually say, plus the rest of the liposomal liquids. I also cover glutathione from other brands and the beauty supplements that sit next to it on the shelf.

The Everything Shower

All you need for the perfect everything shower.

Sunday Reset Uniform

Buttery knits and soft minimalist sets designed for the high-end recovery rituals of the $20-smoothie lifestyle.

The Sweet Chemistry Collection Edit

What to Shop Now

Purito Oat-in Calming Gel Cream, and the Soil to Seoul Idea Behind It

Purito oat in calming gel cream is a light, oat-based moisturizer from PURITO SEOUL, a brand with a plain-spoken point of view about purity. Here is the rest of the Purito line, oat creams and serums from other brands, and a few light gel creams for calmer-feeling skin.

Best under Eye Concealer for Mature Skin: What Actually Works

What actually works for under Eye Concealer for Mature Skin: the thing that changes the result is formulation and how it is applied, not price. Powder and matte finishes settle into lines, which is why the same shade can read differently at 45 than at 25.

Maintenance Day

Headbands, waxing kits, nail care, & comfortable tees

Blue Beauty, Tested

We looked at Blue Beauty on construction, materials and how it holds up. Here is what stood up.

Makeup and SPF: What Actually Works

What actually works for About-face Light Lock Highlight Fluid: the thing that changes the result is formulation and how it is applied, not price. Swatch along the jaw, not the back of the hand.

Guaranteed Good Hair Days

Hair care essentials that work as hard as you do

Byoma Retinol Oil, Tested

We looked at Byoma Retinol Oil on construction, materials and how it holds up. Here is what stood up.

Sincerely Yours Lip Balm: What Actually Works

What actually works for Sincerely Yours Lip Balm: the thing that changes the result is formulation and how it is applied, not price. A shade range under 20 tones usually means the ends of the range are an afterthought.