Stephanie Danan and her then-partner Justin Kern started Co in Los Angeles in 2011, Danan arriving from a decade-plus career producing film rather than clothes. The label built its name on a distinctly West Coast idea of minimalism, polished basics and cinematic ease that read quietly rich rather than logo-driven, and it moved into denim in 2015 through a collaboration with veteran designer Francois Girbaud.
Co

Tops and shirting
Danan has said the brand's first spark came from going through boxes of her mother's old clothes, and that instinct for a well-worn, well-made basic still shows up here. The shirting and tanks favor clean lines and quiet fabrications like cashmere and cotton poplin over anything shouty, which tracks for a founder who spent years directing actors rather than chasing a runway trend.

Bubble Cotton Poplin Top
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Cotton Sateen Top
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Cashmere T-Shirt
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Workwear Tencel Plaid Shirt
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Draped Check Plaid Tunic Top
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Long Cotton Poplin Tunic Top
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Draped Viscose Silk Tunic Top
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Cashmere Tank Top
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Cashmere Tank Top
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Cashmere Silk T-Shirt
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Lace Silk Satin Camisole
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Lace Silk Satin Camisole
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Lace Silk Satin Camisole
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Cotton-Jersey T-Shirt
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Gathered Cotton Poplin Halter Tunic
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Gathered Cotton Poplin Halter Tunic
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Cotton-Jersey T-Shirt
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Cotton-Jersey T-Shirt
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Cotton-Jersey T-Shirt
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Sheer Cotton Tank Top
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Trousers and shorts
Co's tailoring has always leaned toward ease over rigidity, pleats and wide legs that move rather than restrict, a carryover from Danan's stated preference for clothes that behave like a good scene: unforced. It is the kind of trouser a former film producer would put a character in and forget was even styled.
Skirts
The skirts continue the label's West Coast-minimalist thread, simple shapes rendered in materials chosen for how they fall rather than how they photograph. There is nothing especially experimental happening here, and that restraint is more or less the point of a brand built on quiet polish.
Dresses
Dresses are where Co's romantic, feminine detailing tends to surface most, a softer counterpoint to the label's otherwise clean-lined reputation. It is a throughline from a founder who started the brand while sorting through decades of her mother's clothes and clearly kept some of that sentiment in the design language.
More from the collection
The rest of the edit rounds out Co's range beyond the core categories, still built around the same premise the label launched with in 2011: fewer, better pieces over volume. It suits a brand that spent its first years earning wholesale accounts like Barneys on the strength of the clothes rather than marketing spend.
Our honest take
Co's story checks out where it matters: an actual decade-plus run, a real denim collaboration with Francois Girbaud, and a design point of view that has stayed legible the whole time instead of chasing whatever else was happening on Instagram that season. The tradeoff is that a brand this committed to quiet minimalism will occasionally read as safe, so this edit rewards someone shopping for clothes that last a wardrobe rotation rather than a single photo.


































